Curl

Curl Shampoo

$18.00 Sale Save

Your curls' new BFF!

Say goodbye to dryness and hello to bounce. Think of it as a mini spa day in a bottle: creamy, dreamy, and totally sulfate-free. It gently cleanse, leaving your curls soft, springy, and smelling so good. Whether you’ve got waves, spirals, or coils, this shampoo keeps your curl pattern happy, healthy, and full of life.

Because clean curls = happy curls 💕

Select the size:

WORKS BEST with

Master your Curl Shampoo

1. Apply the Curl Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Repeat these steps if necessary

5. Follow with the Curl Conditioner

use this if you have

✓ Wavy (2C, 2b, 2c)

✓ Curly (3a, 3b, 3c)

✓ Coily (4a)

1.Layer your products! Apply the Curl Activator on damp hair to shape and define, then finish it all in with the Styling Jelly.

2.Air dry for soft, natural curls or diffuse with medium heat for extra hold and volume.

No Fluff
Real Results

PSSST... Key Secrets

Sunflower oil

Shields hair against moisture loss while also offering anti-inflammatory properties to hydrate and soothe the scalp

Mango extract

Offers anti-aging benefits for the hair, while also providing antioxidant and anti-inflammatory effects for the scalp.

Pomegranate
 Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

WHY PROS RECOMMEND IT !

Just ONE PRODUCT and the result speaks for itself…

The Alcôve curl activator is the 🔑 to my wash-and-go’s all summer long. The biggest complaint that I get from my girls is that they can’t get that ✨definition✨ without the gross crunch. I’ve been searching for the perfect crème gel that air dries with maximum hold AND a soft cast that’s super easy to break. Perfect for ALL types of waves and curls, I can’t rave enough about this new product.


Miette-Blue Nepomuceno @styledbymiette
SALON: The Beauty Mark Salon @ thebeautymark_llc

RESULT
PRODUCT USED
HAVE QUESTIONS?
WE’RE HAPPY TO ANSWER!

Definitely. It's gentle enough for regular use, especially if you wash 1–3 times a week. It cleans without disrupting your curl pattern or causing buildup.

Yes! Whether you’ve got loose waves, bouncy spirals, or tight coils, this shampoo was made to cleanse and care for every curl type.

While it’s mainly for cleansing, it sets the foundation for definition by hydrating your curls and prepping them for your styling products.

Jasmine and Sandalwood.

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