Our products are not tested on animals; humans work just fine!
Hair treatments
Hair Treatments & Masks for Repair, Hydration & Scalp Care – Alcôve Hair
Alcôve Hair treatments are professional-grade masks, leave-ins, serums, and scalp oils that go beyond daily shampoo and conditioner to repair damage, restore moisture, tame frizz, and care for the scalp. The collection includes the award-winning Restructuring Mask for weekly deep repair, the Pre-Wash Scalp Oil for scalp care before shampooing, the 10-in-1 Multitasking Mist and Curl Leave-In Conditioner as daily leave-ins, and the Anti-Frizz Serum as the finishing step. Get a full routine for 15% less with the Care Bundle, the Hydrating Bundle, or the pro-size Hydrating Bundle Jumbo. Every formula is vegan, sulfate-free, paraben-free, and safe for color-treated hair.
Which Alcôve Hair Treatment Is Right for You?
Dry, damaged, or bleached hair: the Restructuring Mask, winner of the 2024 Beauty Awards for Best Hair Mask.
Tight-feeling scalp or product buildup: the Pre-Wash Scalp Oil, used before shampooing.
Finish on dry hair: smooth a small amount of Anti-Frizz Serum through the mid-lengths and ends.
Frequently Asked Questions
What is a hair treatment, and how is it different from conditioner?
A hair treatment targets a specific concern, like damage, dryness, frizz, or scalp buildup, with a more concentrated formula than a regular conditioner. Conditioner smooths and detangles after every wash. Treatments such as masks, leave-ins, serums, and scalp oils go further. The Alcôve Restructuring Mask replaces conditioner 1 to 2 times a week for deep repair.
How often should I use a hair mask?
Use a hair mask 1 to 2 times a week if your hair is dry, damaged, or color-treated, and once every 1 to 2 weeks for maintenance. Apply the Alcôve Restructuring Mask after shampooing in place of conditioner, leave it on for 5 to 10 minutes, then rinse. It comes in 55 ml, 250 ml, and 500 ml.
Do I use a hair mask instead of conditioner or after it?
Use the Restructuring Mask instead of conditioner on mask days. After shampooing, apply the mask, leave it on for 5 to 10 minutes, and rinse. There is no need to condition afterward. On your other wash days, go back to your regular conditioner.
How long should I leave scalp oil on before washing?
Leave the Alcôve Pre-Wash Scalp Oil on for 10 to 15 minutes before shampooing. Apply it to the scalp and lengths to loosen buildup and nourish the scalp, then wash as usual. Once a week works for most people, or more often if your scalp feels tight after washing.
What is the best leave-in treatment for curly hair?
For wavy and curly hair, the Alcôve Curl Leave-In Conditioner is a lightweight daily leave-in that hydrates curls and helps control frizz. Apply it to damp hair after washing, then style as usual. For more definition, layer the Curl Activator on top.
What is the difference between a leave-in mist and a hair serum?
A leave-in mist goes on damp hair before styling, while a serum is a finishing step on dry hair. The 10-in-1 Multitasking Mist protects against heat, adds moisture, detangles, and controls frizz. The Anti-Frizz Serum smooths flyaways, adds shine, and improves the look of split ends. Many people use both.
What is the best hair treatment for dry, damaged hair?
Are hair treatments safe for color-treated or bleached hair?
Yes. All Alcôve treatments are sulfate-free and safe for color-treated hair. Coloring and bleaching weaken the cuticle and make hair more porous, so treated hair often benefits most. The Restructuring Mask helps restore strength, softness, and elasticity to bleached or highlighted hair.
Do Alcôve hair treatments come in travel sizes?
Yes. The Restructuring Mask comes in a 55 ml size and the 10-in-1 Multitasking Mist in a 60 ml size, both under the 100 ml carry-on limit. Choose the size directly on each product page. The Pre-Wash Scalp Oil comes in a 35 ml bottle.
Is Alcôve Hair a professional brand?
Yes. Alcôve Hair is a Canadian professional hair care brand originally developed for salon use and now available online. All formulas are vegan, sulfate-free, paraben-free, and safe for color-treated hair. Learn more on our About Us page or read customer reviews.
