Keep your blonde bright, cool, and radiant with Alcove Hair’s Long-Lasting Blonde Collection — a professional care line designed to neutralize brassiness and preserve the vibrancy of blonde, highlighted, or gray hair. Our Violet Shampoo and Violet Conditioner gently cleanse and hydrate while enhancing tone and shine for long-lasting color protection.

Infused with violet pigments and nourishing actives, this duo corrects unwanted yellow tones and revives luminosity without drying the hair. The result: soft, healthy-looking blonde that stays salon-fresh between appointments. Ideal for both natural and color-treated hair, Alcove’s formulas are sulfate-free, vegan, and safe for daily use.

FAQ – Frequently Asked Questions

Q: How often should I use violet shampoo?
A: Use it 1–3 times a week depending on your hair tone and how cool you want your blonde to stay.

Q: Can violet shampoo dry out hair?
A: Alcove’s formula includes hydrating actives to keep hair soft and moisturized while toning brassiness.

Q: Is violet shampoo safe for highlighted or gray hair?
A: Yes, it’s perfect for blonde, silver, and highlighted tones that need color correction.

Q: Should I use regular shampoo too?
A: Alternate violet shampoo with your daily hydrating shampoo to maintain balance and shine.

Q: How long should I leave violet shampoo in?
A: Leave it on 2–5 minutes before rinsing for gentle toning, or slightly longer for a cooler effect.