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Daily Shampoo

$18.00 CAD Sale Save

The Alcôve Daily Shampoo is a gentle sulfate-free shampoo designed for everyday use on all hair types. Its lightweight formula thoroughly cleanses and removes buildup without stripping natural moisture — leaving hair fresh, balanced, soft, and easy to style after every single wash.

  • Gentle enough for daily use — all hair types welcome
  • Sulfate-free formula that cleanses without stripping
  • Balances moisture levels and controls oil and buildup
  • Tames frizz and flyaways for a sleek, smooth finish
  • Lightweight, non-drying formula
  • Safe for color-treated hair

Select the size:

Purchase Options
Purchase Options
No obligation, modify or cancel your subscription anytime.
Purchase Options
Purchase Options
No obligation, modify or cancel your subscription anytime.

WORKS BEST with

Master your Daily Shampoo

1. Apply the Daily Shampoo on wet hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Repeat these steps if necessary

5. Follow with the Daily Conditioner

use this if you have

✔ Normal, oily, or combination hair
✔ Hair that needs frequent washing
✔ Frizzy or hard-to-manage hair
✔ Straight, wavy, curly, or coily hair — all textures
✔ Color-treated or chemically processed hair
✔ Anyone looking for a reliable everyday shampoo

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ABOUT THIS SHAMPOO

The Alcôve Daily Shampoo is a professional-grade sulfate-free cleanser originally developed for salon use and now available directly to consumers. Formulated for everyday use, its lightweight non-drying formula removes impurities and buildup while preserving the hair's natural moisture balance — making it ideal for anyone who washes their hair frequently without wanting to compromise softness, shine, or manageability.

Unlike harsh shampoos that strip the scalp over time, the Alcôve Daily Shampoo gently refreshes hair with each wash — keeping strands smooth, balanced, and healthy-looking day after day. It works beautifully on all hair types and textures, from straight to coily, and is safe for daily use on color-treated hair.

For a complete daily routine, pair with the Alcôve Daily Conditioner. For deeper repair on wash days, add the Alcôve Restructuring Mask.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For AMAZING RESULTS

1. Our shampoo for daily use offers all the benefits you need while remaining neutral, allowing you to mix and match with our conditioner to suit your needs!

•Use Hydrating conditioner for split ends

•Try Volumizing condtioner for flat hair

•Opt for Violet conditioner to neautralize yellow tones.

2. For added hydration, double wash the scalp to remove buildup and cleanse both the scalp and hair thoroughly

In FULL TRANSPARENCY...

WATER (EAU), SODIUM LAURYL SULFOACETATE, SODIUM C14-16 OLEFIN SULFONATE, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL BETAINE, GLYCERIN, PHENOXYETHANOL, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, DISODIUM 2-SULFOLAURATE, PEG-150 DISTEARATE, LAURETH-4, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SILICONE QUATERNIUM-16, SODIUM BENZOATE, C10-16 OLEFIN, UNDECETH-11, BENZYL SALICYLATE, CITRIC ACID, TETRASODIUM EDTA, BUTYLOCTANOL, UNDECETH-5, LINALOOL, BENZOIC ACID, FORMIC ACID, ACETIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, ISOPROPYL ALCOHOL, PEG-50 SHEA BUTTER, YELLOW 10 (CI 47005), RED 40 (CI 16035), MANGIFERA INDICA (MANGO) FRUIT EXTRACT

No Fluff
Real Results

PSSST... Key Secrets

Primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Pomegranate
 Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

Sunflower oil

Shields hair against moisture loss while also offering anti-inflammatory properties to hydrate and soothe the scalp

WHY PROS RECOMMEND IT !

We have been LOVING Alcôve's Daily Shampoo & Conditioner, hydrating & light enough for daily use we noticed the conditioner leaves the hair silky soft.

Nikki @hairxisa
Rinoa @hairbyrinoa
Isalea @the.happy.hairstylist
SALON: Elan Hair Studio @elan_hair_studio

RESULT
PRODUCT USED
  • 5 stars: 65 (78%)
  • 4 stars: 14 (17%)
  • 3 stars: 4 (5%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
C
CRB
Love the shampoo, needs safer shipping

I have great success using this shampoo, however my most recent shipment was just loose in the box with other items and has had some leakage. I don't feel like enough was lost to return it, but it needs to be taped down or sealed somehow in the future. Otherwise, I would give it 5 stars.

C
Chebosky
Nice daily shampoo

I like this Alcove shampoo for everyday use. It has a soft creamy texture that lathers up well, rinses out easy, and leaves hair feeling soft and clean. It has some nice ingredients like evening primrose oil, pomegranate seed oil, mango extract, sunflower oil, shea butter, and argan oil for protection and hydration. It also has a nice light scent with citrus and sandalwood notes. It stacks up well compared to more expensive salon brands at a more affordable price. It's definitely something I would purchase again, and I will probably give their conditioner a shot as well

D
Dargo
Nice, light shampoo

This shampoo is a nice cleansing shampoo. My hair felt nice and clean and no longer oily. The scent is rather flowery and is a little stronger than I generally like, but not unpleasant. This combined with the conditioner made my hair feel great and I had less frizz than usual. Overall, I like this shampoo and like how my hair feels and smells after using it.

K
Kay
Nice shampoo that left my hair feeling soft.

I like that this Alcove Daily Shampoo is gentle and sulfate-free. I color my hair so need something light that won’t damage it. The shampoo has a pleasant mild fragrance. It cleaned well and left my hair feeling soft. My hair wasn’t greasy after. I still had a few tangles after washing my hair though. That’s normal for me. My hair felt softer when I blew dry it but it still had some frizz. Overall, this is a nice daily shampoo.

D
Deirdre

Love this shampoo

E
Emilie H.G. (Canada)

J'ai découvert ce produit grâce à ma coiffeuse. Maintenant, je n'utilise que ça!

A
Anonymous (Canada)

Love it!

I
Iryna (Canada)

Amazing!

S
Susan B. (Canada)

Love the shampoo, makes my hair feel clean and I love the smell

J
Julie (Canada)

Excellent

K
Kelly C. (Canada)

This shampoo is awesome! I love the scent, it’s gentle enough to use everyday, but still gets the job done. I’ve recommended both this and the hydrating conditioner to friends.

S
Sue P. (Canada)

Love it
Great product

A
Anonymous (Canada)

Nettoie en profondeur. Laisse les cheveux sans residus collant. Odeur ageable.

S
Suzanne (Canada)

Excellent shampoing quotidien. Nettoie très bien et en douceur.

Merci beaucoup, quel beau commentaire!

C
Charity J. (Canada)

The best shampoo I've come across suds up so nice., don't need much, price point is perfect.

M
Marlene C. (Canada)

So far lm impressed with it and the pricing is fair

We’re so glad you’re impressed so far and that you find the pricing fair — we can’t wait for you to see even more great results.

A
Anonymous (Canada)

Leaves hair feeling soft.

We word hard to provide high-quality products that leave our customers satisfied!

A
Anonymous (United States)

Love this shampoo, definitely my go to!

Sooooo happy to read that our Daily Shampoo has become your go-to product. We strive to provide the best hair care for our customers and your satisfaction means a lot to us!

M
Marie-Josée D.G. (Canada)

Je l’adore!

Nous aussi!! ;-)

B
Becca G. (Canada)

Leaves my hair feeling silky, smooth and squeaky clean. I love the smell of it and I love that it’s Canadian. So glad I made the switch from store bought shampoo and conditioner.

We are sooo glad that you have made the switch from store bought shampoo and conditioner and gave our Alcôve products a try! Thank you for your support and for choosing our product.

G
Genevieve (Canada)

J'adore ce shampoing!

J
Judy M. (Canada)

Mon préféré!

C'est un de nos préférés à nous aussi! ;-)

D
Dave E. (Canada)

My hair is happy that I discovered Alcove

C
CHRISTINE (Canada)

Le shampooing est incroyable. Il me laisse les cheveux doux et je n ai pas besoin d utiliser un après shampooing à chaque fois comme je le fait avec d autres shampoings d autres marques.

Merci pour votre beau commentaire sur notre shampooing quotidien!

T
Tracy (Canada)

My hair been great since I started using in April. It has stopped falling as much and doesn't get oily as fast.

That's amazing news! We love to hear such positive reviews about our products!

T
Tania (Canada)

Hair like silk

D
Dean W. (Canada)

Smells great and leaves my hair clean feeling and oil free

C
Chantal C. (Canada)

Très bon produits

K
Kelly H.

The daily shampoo is perfect for my hair - it does not weigh it down. The smell is nice too

H
H.W

I love how the daily shampoo makes my hair feel, helps my hair go longer between washes! Used at the Salon when I got my hair done and had to buy some to use at home because I loved the way it smells!

K
Karen W.

I have been using this for over a year as well and I won’t change

Have questions?
We’re happy to answer!

Jasmine and Sandalwood.

Yes, this is the perfect base shampoo if you're trying to figure out your personal Alcôve cocktail.

No, our gentle daily shampoo can not be used as detox. However, out of all of our shampoos it is the lightest one.

Alcove's Daily Shampoo is formulated with gentle, sulfate-free cleansers that remove impurities without stripping hair of natural oils, making it perfect for everyday use. Its balanced pH helps maintain hair health and scalp comfort.

Yes, this gentle daily shampoo is specifically designed to protect and prolong hair color.

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