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Daily Shampoo

$40.00 USD

The Alcôve Daily Shampoo is a gentle sulfate-free shampoo designed for everyday use on all hair types. Its lightweight formula thoroughly cleanses and removes buildup without stripping natural moisture — leaving hair fresh, balanced, soft, and easy to style after every single wash.

  • Gentle enough for daily use — all hair types welcome
  • Sulfate-free formula that cleanses without stripping
  • Balances moisture levels and controls oil and buildup
  • Tames frizz and flyaways for a sleek, smooth finish
  • Lightweight, non-drying formula
  • Safe for color-treated hair

Select the size:

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WORKS BEST with

Master your Daily Shampoo

1. Apply the Daily Shampoo on wet hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Repeat these steps if necessary

5. Follow with the Daily Conditioner

use this if you have

✔ Normal, oily, or combination hair
✔ Hair that needs frequent washing
✔ Frizzy or hard-to-manage hair
✔ Straight, wavy, curly, or coily hair — all textures
✔ Color-treated or chemically processed hair
✔ Anyone looking for a reliable everyday shampoo

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ABOUT THIS SHAMPOO

The Alcôve Daily Shampoo is a professional-grade sulfate-free cleanser originally developed for salon use and now available directly to consumers. Formulated for everyday use, its lightweight non-drying formula removes impurities and buildup while preserving the hair's natural moisture balance — making it ideal for anyone who washes their hair frequently without wanting to compromise softness, shine, or manageability.

Unlike harsh shampoos that strip the scalp over time, the Alcôve Daily Shampoo gently refreshes hair with each wash — keeping strands smooth, balanced, and healthy-looking day after day. It works beautifully on all hair types and textures, from straight to coily, and is safe for daily use on color-treated hair.

For a complete daily routine, pair with the Alcôve Daily Conditioner. For deeper repair on wash days, add the Alcôve Restructuring Mask.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

Get the Best Results

1. Our shampoo for daily use offers all the benefits you need while remaining neutral, allowing you to mix and match with our conditioner to suit your needs!

•Use Hydrating conditioner for split ends

•Try Volumizing condtioner for flat hair

•Opt for Violet conditioner to neautralize yellow tones.

2. For added hydration, double wash the scalp to remove buildup and cleanse both the scalp and hair thoroughly

In full transparency

WATER (EAU), SODIUM LAURYL SULFOACETATE, SODIUM C14-16 OLEFIN SULFONATE, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL BETAINE, GLYCERIN, PHENOXYETHANOL, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, DISODIUM 2-SULFOLAURATE, PEG-150 DISTEARATE, LAURETH-4, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SILICONE QUATERNIUM-16, SODIUM BENZOATE, C10-16 OLEFIN, UNDECETH-11, BENZYL SALICYLATE, CITRIC ACID, TETRASODIUM EDTA, BUTYLOCTANOL, UNDECETH-5, LINALOOL, BENZOIC ACID, FORMIC ACID, ACETIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, ISOPROPYL ALCOHOL, PEG-50 SHEA BUTTER, YELLOW 10 (CI 47005), RED 40 (CI 16035), MANGIFERA INDICA (MANGO) FRUIT EXTRACT

No Fluff
Real Results

PSSST... Key Secrets

Evening primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Pomegranate
 Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

Sunflower oil

Shields hair against moisture loss while also offering anti-inflammatory properties to hydrate and soothe the scalp

WHY PROS RECOMMEND IT !

We have been LOVING Alcôve's Daily Shampoo & Conditioner, hydrating & light enough for daily use we noticed the conditioner leaves the hair silky soft.

Nikki @hairxisa
Rinoa @hairbyrinoa
Isalea @the.happy.hairstylist
SALON: Elan Hair Studio @elan_hair_studio

RESULT
PRODUCT USED
Have questions?
We’re happy to answer!

Jasmine and Sandalwood.

Yes, this is the perfect base shampoo if you're trying to figure out your personal Alcôve cocktail.

No, our gentle daily shampoo can not be used as detox. However, out of all of our shampoos it is the lightest one.

Alcove's Daily Shampoo is formulated with gentle, sulfate-free cleansers that remove impurities without stripping hair of natural oils, making it perfect for everyday use. Its balanced pH helps maintain hair health and scalp comfort.

Yes, this gentle daily shampoo is specifically designed to protect and prolong hair color.

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