Styling

Molding Paste

$18.00 CAD Sale Save

Craft your ideal style with Alcôve Hair Styling Paste

Our versatile paste delivers a matte finish while offering flexible control and pliable definition. Sculpt your perfect look—whether it’s messy waves, structured spikes, or casual tousled styles—with just a few swipes. Designed for all hair types, it gives your hair texture and volume without unwanted shine.

The lightweight, non-greasy formula lets you restyle throughout the day. A small amount goes a long way, providing long-lasting hold while keeping hair soft to the touch. Perfect for everyday use, it’s your go-to for effortless, natural-looking style that lasts.

  • Matte finish: Natural, textured look without shine
  • Pliable definition & texture: Shape and style easily
  • Flexible hold: Allows restyling throughout the day

Say hello to effortless hair styling in a tube—precision, control, and confidence in every swipe.

Select the size:

WORKS BEST with

Master your Molding Paste

1. Rub small amount of Molding Paste between the palms of the hands.

2. Apply to dry hair.

3. Style as usual

use this if you have

All hair types

1. For a smooth application heat up the Molding Paste in your hands.

2. Use an old toothbrush to style your baby hair.

No Fluff
Real Results

PSSST... Key Secrets

Evening primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Pomegranate
 Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

Mango extract

Offers anti-aging benefits for the hair, while also providing antioxidant and anti-inflammatory effects for the scalp.

WHY PROS RECOMMEND IT !

The] perfect blend of hold with a bit of softness , perfect for adding texture or sleeking it back.

Stephanie Goguen @sgoguenhair

RESULT
PRODUCT USED
Have questions?
We’re happy to answer!

It's soft enough to brush, but since it's a paste, there will be some residue if you chose to brush it through the hair.

While the product is designed to be applied to dry hair, applying it to wet hair dilutes the paste, making it more malleable.

Our styling paste offers a unique balance of flexibility and hold that isn’t often found in gels or pomades. It provides a matte finish rather than a shiny one, which is ideal for modern hairstyles that require natural movement and texture. Pastes are also reworkable, allowing for style adjustments throughout the day.

Absolutely! Styling paste is excellent for curly hair as it helps define curls without hardening them. It allows for flexible control, reducing frizz and adding definition, which makes styling and maintaining curly hair easier.

The hold provided by hair styling paste typically lasts throughout the day. It's formulated to withstand normal environmental conditions, helping to keep your style intact from morning to night without the need for reapplication.

Yes, this product is colour safe as it protects and prolongs colour.

Ginger and White tea.

Can be used everyday.

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