Bottle of Alcove Hair Styling Cream 250 ml
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Side by side before and after picture of a model who used Alcove Hair Styling Cream 250 ml
Picture of a Bottle of Alcove Hair Styling Cream 250 ml with a bathroom background
Gif of someone pumping Alcove Hair Styling Cream 250 ml showing texture
Bottle of Alcove Hair Styling Cream 250 ml
Gif of someone using the Alcove Hair Styling Cream 250 ml
Side by side before and after picture of a model who used Alcove Hair Styling Cream 250 ml
Picture of a Bottle of Alcove Hair Styling Cream 250 ml with a bathroom background
Gif of someone pumping Alcove Hair Styling Cream 250 ml showing texture
Styling

Styling Cream

$18.00 CAD Sale • Save

Smooth, defined, and effortlessly polished — every single day. The Alcôve Styling Cream is a lightweight anti-frizz styling and smoothing cream designed to tame frizz, define texture, and add shine without stiffness or heaviness. Whether you're going sleek and smooth or embracing your natural texture, this is the one cream that does it all.

  • Tames frizz and flyaways for a smooth, polished finish
  • Defines natural texture and enhances curl pattern
  • Provides flexible hold without stiffness or residue
  • Heat protection for blow-drying and styling
  • Adds shine and softness to every strand
  • Lightweight formula — safe for daily use on all hair types

Select the size:

Purchase Options
No obligation, modify or cancel your subscription anytime.

WORKS BEST with

Master your Styling Cream

3 ways to use it:
1. Smooth Styles: Apply a small amount to damp hair and let it air dry, or use on dry hair for a sleek finish.

2. Voluminous Blowouts: Apply a small amount from mid-lengths to ends before blow drying.

3. Define Curls: Distribute throughout the hair length using your fingers (in a gentle raking motion) and scrunch hair gently or shape to create curl definition.

use this if you have

✔ Frizzy, flyaway-prone, or hard-to-manage hair
✔ Wavy or curly hair that needs definition and smoothness
✔ Straight hair that needs polish and shine
✔ Hair that needs heat protection during blow-drying or styling
✔ Color-treated or chemically processed hair
✔ Fine to thick hair — all textures welcome

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ABOUT THIS CREAM

The Alcôve Styling Cream is a professional-grade anti-frizz styling and smoothing cream originally developed for salon use and now available directly to consumers. Its lightweight formula delivers flexible hold, frizz control, and heat protection in a single step — making it one of the most versatile styling products in the Alcôve range.

Apply to damp hair before blow-drying to smooth, protect, and add shine, or work through dry hair to tame flyaways, add definition, and refresh your style throughout the day. It works beautifully on all hair types — from straight to wavy to curly — and never leaves hair feeling stiff, sticky, or weighed down.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For AMAZING RESULTS

1. Apply the Styling Cream before using a hot styling tool. It will protect your hair from the heat and give hold to your style.

2. Mix the Styling Cream with the Curl Activator to create the perfect cocktail for your curls.

In FULL TRANSPARENCY...

WATER (EAU), STEARYL ALCOHOL, CETYL ALCOHOL, GLYCERIN, CETEARETH-20, DIMETHICONE, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, PARFUM (FRAGRANCE), CETRIMONIUM CHLORIDE, POLYQUATERNIUM-55, POLYQUATERNIUM-11, POLYSORBATE 20, LINALOOL, TETRASODIUM EDTA, HEXYL CINNAMAL, LIMONENE, CAPRYLYL GLYCOL, CITRAL, ETHYLHEXYLGLYCERIN, GERANIOL, CITRIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM (POMEGRANATE) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, PEG-50 SHEA BUTTER, MANGIFERA INDICA (MANGO) FRUIT EXTRACT.

No Fluff
Real Results

PSSST... Key Secrets

Primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Pomegranate
 Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

Mango extract

Offers anti-aging benefits for the hair, while also providing antioxidant and anti-inflammatory effects for the scalp.

WHY PROS RECOMMEND IT !

The Alcôve styling cream is my absolute go to when styling any kind of hair! It gives the perfect amount of volume and hold for my blowouts while also protecting them from potential heat damage. My clients leave with the salon with the silkiest and shiniest hair they’ve ever had! It’s also great for all my curly girls that are looking to hydrate and define their bouncy curls.
Katie Rudko @ktcosmetology
SALON: Moonstone Salon @moonstonesalonnj

RESULT
PRODUCT USED
  • 5 stars: 24 (89%)
  • 4 stars: 2 (7%)
  • 3 stars: 1 (4%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anonymous (Canada)

Best product ever!

A
Anonymous (Canada)

J'adore cette crème., Mes boucles sont souples.

M
Marlène P. (Canada)

Laisse les cheveux doux et les boucles demeurent

M
M S. (Canada)

Love this product so much! It does not weight down my thinner, fine, 50+ hair. I use it with the 10-in-1 spray and my hair has so much bounce and shine! No frizz here! It’s the new staple in my bob blowout routine.

C
CUST0000321 (Canada)

Didn't know much about alcove before buying. I'll be buying all my products from them now, amazing products for reasonable price. thanks

C
Chantal P. (Canada)

Vraiment un bon produit..🙂

A
Anonymous (Canada)

Très bien

J
Josie L. (Canada)

Fabulous!

J
Joan D. (Canada)

I love this product. It leaves my hair soft and manageable with no sticky residue. I also use alcove shampoo and conditioner for my naturally grey hair and love both products. I usually buy them at my stylist but they are not yet stocking the blow dry cream.

So happy you’re loving the Styling Cream and your full Alcôve routine—thank you for your support, and we hope your stylist carries it soon!

D
Debra W. (Canada)

Very pleased with this product! I have fine, thin hair, shoulder-length ... I am using the Volumizing Shampoo and Conditioner, then Serum, followed by the Styling Cream - for volume and protection. Loving the result :-)

A
Anonymous (Mexico)

Pas utilisé encore

R
Rhonda (United States)

I just started using this styling cream and am very satisfied

Thank you for your positive feedback and thank you for choosing Alcôve!

R
Reza (Canada)

High-quality hair products with a great price. These are the same products my hair stylist uses on my hair, which gave me confidence in their quality.

Thank you for your review! We strive to provide high-quality hair products at an affordable price. Thans for choosing and trusting our brand!

A
Averill (United States)

Perfect hold and defined curls without the crunch

A
Anonymous (Canada)

Awesome product, great for humide climates. My hair is sooooo soft!

We're thrilled to hear that our Styling Cream is working well for you, especially in humid climates. We're happy to know that it's making your hair extra soft. Keep on styling! :)

D
Diane M.

Just got it .used it once & so far I'm really impressed

S
SHANE G.

Really defines my curls and my hair feels softer.

D
Deede B.

Super light weight. Just started using it and it’s holding my curls so nice! Pairs wonderfully with the hairspray! I’m obsessed with these products!! Thank you Alcove!

t
threesistersmommy
soft definition for 4a/b hair

I combine this product with the curl activator gel with really good results for a wash and go style that's moisturized and not hard/crunchy. Lasts a few days.

F
France

Rehausse le bouclé naturel mais est un pru crunchi au début. Le lendemain, les cheveux retrouvent d’avantage leur souplesse.

L
Lydia F.

Mes cheveux se coiffe tellement plus facile et plus de frissotis.

L
LaTonya S.
Curly hair friendly

Bottle can damaged and had to reorder. Product works great in my 4a curly hair.

J
Justine L.

Loving alcove for my curls ♡

A
Anouk D.L.D.G.

Tout simplement parfait !! Il garde mes cheveux beau tout au long de la journée 🤩

N
Nakashy R.

I absolutely adore this product! It keeps my hair beautifully hydrated, shining brilliantly, and effortlessly prevents frizz, even in the most humid weather.

C
Celine P.

You really don’t need much to perfect your hair style. A must!

E
Erica S.

Great moisturizer/leave in

C
Colleen

I’m trying to find something similar to the smoothing lotion. I loved it. I need something that works the same. Is this the product I want or is there a different one? Thank you for your help.

Alcôve Hair

Great question! Yes, if you're looking for an Alcôve Hair product that would be most similar to a smoothing lotion, we would recommend the Styling Cream for that classic "smoothing cream/lotion" effect on damp hair before styling. If you're looking for something lighter than a smoothing lotion, we would recommend the Multitasking Mist which is great for fine hair or anyone who doesn't want the richness of a cream. Hope this helps!

M
Melissa

Ce produit convient-il pour des rallonges de cheveux naturels?

Alcôve Hair

Bonjour!
Oui, la Crème Coiffante d'Alcôve convient aux rallonges de cheveux naturels puisqu'elle aide à hydrater, lisser les frisottis et protéger contre la chaleur sans alourdir les cheveux. Pour de meilleurs résultats, applique-la des mi-longueurs aux pointes et évite les points d'attache des rallonges.
Merci!

S
Sheila

Can you use the styling cream with the curl leave in conditioner or instead of? Wondering if it will be too much.

Alcôve Hair

Yes — you can absolutely use both together! Here’s the best way to use them: 1. Apply the Curl Leave-In Conditioner first on damp hair to nourish and detangle. 2. Then add a small amount of Styling Cream through the mid-lengths and ends for definition and styling support
You can also use the Styling Cream on its own if you want a lighter routine or already have enough moisture in your hair.

L
Lina

Est-ce que ce produit est sans parfum

Alcôve Hair

Bonjour et merci pour cette question! La crème coiffante d'Alcôve Hair a un léger parfum de gingembre et de thé blanc.

R
Rebecca

What is the difference between your styling jelly and styling cream?

Alcôve Hair

Hey Rebecca,
Great question! To help you better understand the difference between both products (Hold - Finish - Best for):
Styling Jelly: Light–Med - Shiny / defined - Curls, waves, control
Styling Cream: Very light - Soft / natural - Blowouts, smooth looks
Hope this helps and feel free to reach out if you have other questions!

Have questions?
We’re happy to answer!

Yes, you can use our styling and smoothing cream as a leave-in treatment. It provides a hydrating base that helps detangle and prepare hair for styling, making it particularly beneficial for curly hair textures seeking definition and moisture.

While both products enhance curly hair, the hair styling cream offers a broader range of benefits including medium hold, frizz control, and heat protection, making it suitable for a variety of hair styles and types. The curl activator specifically targets curl definition and hydration, making it ideal for optimizing natural curl patterns.

Yes, Alcove’s Styling & Smoothing Cream is formulated to work across all hair types, from straight to curly, and from fine to thick. Its lightweight nature makes it especially effective for curly hair by providing definition without weighing down the curls.

Absolutely! This lightweight styling cream helps to lift roots and add body, making it an excellent choice for those looking to enhance hair volume, particularly when applied to damp hair before blow-drying.

Yes, the formulation is lightweight enough to be used on fine hair without causing heaviness. It offers enough hold and smoothing to style effectively while maintaining the hair’s natural movement and volume.

Yes, this hair smoothing cream is colour safe as it protects and prolongs colour.

Ginger and White tea.

After each wash.

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