Styling

Styling Jelly

$18.00 USD

Hair magic in a jar! The Alcôve Styling Jelly is a lightweight, multifunctional styling jelly that works for every hair type — taming frizz, enhancing shine, and keeping straight hair smooth and polished, while providing soft hold, definition, and bounce for wavy, curly, and coily hair. No crunch. No residue. Just effortlessly great hair, every single day.

  • Flexible hold without stiffness or residue
  • Tames frizz and controls humidity
  • Enhances natural curl definition and bounce
  • Adds shine to straight and wavy hair
  • Moisturizing formula — nourishes while styling
  • Lightweight — safe for daily use on all hair types

Select the size:

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WORKS BEST with

Master your Styling Jelly

3 ways to use the Styling Jelly :
1. Smooth Styles: Apply a small amount to damp hair and let it air dry, or use on dry hair for a sleek finish.

2. Protected Blowouts: Apply a small amount from mid-lengths to ends before blow drying.

3. Define Curls: Distribute throughout the hair length using your fingers (in a gentle raking motion) and scrunch hair gently or shape to create curl definition.

use this if you have

✔ Straight hair that needs shine and frizz control
✔ Wavy hair that needs soft hold and definition
✔ Curly or coily hair that needs flexible hold and humidity control
✔ Hair that needs a lightweight everyday styling product
✔ Color-treated or chemically processed hair
✔ Fine to thick hair — all textures welcome

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ABOUT THIS JELLY

The Alcôve Styling Jelly is a professional-grade multifunctional styling product originally developed for salon use and now available directly to consumers. Unlike single-use styling products designed for one hair type, this lightweight jelly adapts to your hair's needs — making it one of the most versatile products in the Alcôve range.

For straight hair, it smooths the cuticle, eliminates frizz, and adds a healthy, polished shine without weighing hair down. For wavy, curly, or coily hair, it provides soft flexible hold that defines curl pattern, controls humidity, and keeps curls bouncy and touchable all day — no crunch, no stiffness, no buildup. Its moisturizing formula also nourishes each strand while styling, so your hair looks and feels as good as it's styled.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

Get the Best Results

1. For better frizz control, apply the Styling Jelly to wet hair using a scrunching motion.

2. Mix the Styling Jelly with the Curl Activator to define your curls.

In full transparency

WATER (EAU), HYDROXYETHYLCELLULOSE, PEG-40 HYDROGENATED CASTOR OIL, PROPANEDIOL, POLYSORBATE 20, POLYQUATERNIUM-55, PANTHENOL, CETRIMONIUM CHLORIDE, PARFUM (FRAGRANCE), PEG-50 SHEA BUTTER, POLYQUATERNIUM-11, ETHYLHEXYLGLYCERIN, POTASSIUM SORBATE, LINALOOL, TETRASODIUM EDTA, HEXYL CINNAMAL, LIMONENE, PHENOXYETHANOL, GLYCERIN, CAPRYLYL GLYCOL, CITRAL, GERANIOL, SODIUM HYDROXIDE, MANGIFERA INDICA (MANGO) FRUIT EXTRACT

No Fluff
Real Results

PSSST... Key Secrets

Mango extract

Offers anti-aging benefits for the hair, while also providing antioxidant and anti-inflammatory effects for the scalp.

Shea  butter

This product not only moisturizes but also nourishes and hydrates your hair and scalp, leaving it healthy and vibrant.

WHY PROS RECOMMEND IT !

Styling Jelly has become a salon staple for my clients! I love using to hold and shape curl as well as a blowout styler. It is my clients favorite product because it offers so many uses in one! The heat protection makes it a perfect option for supporting face-framing and curtain bang blowouts and on dry hair with a mascara wand I can comb away new growth and unwanted frizz in part lines or slicked back buns. Options are endless with this product!

Anna Clark @annabentleyclark
SALON: Lady 280 Salon @lady280beauty

RESULT
PRODUCT USED
Have questions?
We’re happy to answer!

A light hold refers to the level of grip or control provided the product. The product will help shape and style the hair without making it feel stiff or rigid.

No, our styling, curly hair defining gel is designed to leave a soft hold without that crunchy look.

Absolutely! This gel is specially formulated for curly hair, including those with natural curls. It enhances curl patterns, controls frizz, and adds moisture, making it an excellent choice for maintaining healthy, defined curls.

Yes, Alcove’s Light Hold Styling Gel is excellent for slicked-back looks and sleek ponytails. It provides sufficient hold to keep hair in place while still allowing for a smooth, shiny finish without flaking.

Yes, our styling gel is vegan. It’s made without any animal-derived ingredients, making it a cruelty-free option suitable for those adhering to a vegan lifestyle.

The amount of gel needed depends on your hair’s thickness and length. Start with a small amount, about the size of a quarter, and add more if needed. It’s better to build up the product gradually to avoid over-applying, which can weigh down curls.

Yes, this product is colour safe.

Ginger and White tea.

After each wash.

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