The Curl
The Curl
The Curl
White bottle of Alcôve Curl Shampoo 300 ml for Curly Hair
Curl Conditioner - Alcôve Hair for hydration and protection
Alcôve Curl Activator 60 ml travel size
Bottle of Alcove Mini Styling Jelly for Hydration and Protection Hair 60 ml
Person showing how to use the Alcôve Hair Curl Conditioner in the palm of her hand
Side by side before and after picture of someone who used the Alcôve Hair Cul Shampoo
The Curl
The Curl
The Curl
White bottle of Alcôve Curl Shampoo 300 ml for Curly Hair
Curl Conditioner - Alcôve Hair for hydration and protection
Alcôve Curl Activator 60 ml travel size
Bottle of Alcove Mini Styling Jelly for Hydration and Protection Hair 60 ml
Person showing how to use the Alcôve Hair Curl Conditioner in the palm of her hand
Side by side before and after picture of someone who used the Alcôve Hair Cul Shampoo
Curl

The Curl

$40.00 CAD $62.00 CAD -35% Sale • Save

Everything you need to cleanse, define and enhance your natural curls. The Curl brings together our Curl Shampoo, Curl Conditioner, Curl Activator and Styling Jelly in one complete routine. It hydrates, boosts definition, tames frizz and delivers soft, long-lasting curls with effortless bounce.

What’s in the kit

  • Curl Shampoo (300 ml): Gentle cleanse that respects your curls’ moisture
  • Curl Conditioner (300 ml): Hydrates, smooths and detangles
  • Curl Activator (60 ml): No-rinse definition and frizz control, even in humidity
  • Styling Jelly (60 ml): Light, flexible hold with no crunch
  • Alcôve Green Pouch

WORKS BEST with

Master your The Curl

1-Shampoo, then rinse.
2- Apply conditioner, detangle, then rinse.
3- Rake the Curl Activator through wet hair.
4- Scrunch in the Styling Jelly, then air-dry or diffuse.

use this if you have

✔ Wavy hair (2A–2C)
✔ Curly hair (3A–3C)
✔ Coily hair (4A–4C)
✔ Dry, frizzy, or hard-to-define curls
✔ Color-treated or chemically processed curly hair
✔ Anyone ready to level up their curl wash day

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ABOUT THIS KIT

The Alcôve Curl kit contains the Curl Shampoo, Curl Conditioner, Curl Activator and Styling Jelly. All four are professional-grade products developed for salon use and now available directly to consumers. Together they form a complete curl routine, from wash to style. The shampoo gently cleanses while respecting your curls’ natural moisture, and the conditioner hydrates, smooths and detangles for soft, manageable texture. The Curl Activator is a deeply hydrating, no-rinse formula that enhances definition and natural shape and controls frizz, even in humidity. The Styling Jelly then locks in your curls with a light, flexible hold, with no crunch and no stickiness.

Designed for wavy, curly and coily hair, The Curl brings together everything you need to cleanse, define and enhance your natural curls in one kit. The routine hydrates, boosts definition, tames frizz and delivers soft, long-lasting curls with effortless bounce.

Alcôve is a Canadian professional hair care brand. Salon stylists across Canada and the United States trust it, and it’s available at select retailers and directly to consumers online.

For AMAZING RESULTS
  • Style soaking wet: Apply the products while your hair is dripping.
  • Rake, then scrunch: Rake in the Activator, then scrunch in the Jelly.
  • Blot, don’t rub: Use a microfiber towel or a t-shirt.
  • Hands off: Don’t touch your curls until they’re dry.
In FULL TRANSPARENCY...

No Fluff
Real Results

PSSST... Key Secrets

Sunflower oil

Shields hair against moisture loss while also offering anti-inflammatory properties to hydrate and soothe the scalp

Mango extract

Offers anti-aging benefits for the hair, while also providing antioxidant and anti-inflammatory effects for the scalp.

Pomegranate
 Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

WHY PROS RECOMMEND IT !

Just ONE PRODUCT and the result speaks for itself…

The Alcôve curl activator is the 🔑 to my wash-and-go’s all summer long. The biggest complaint that I get from my girls is that they can’t get that ✨definition✨ without the gross crunch. I’ve been searching for the perfect crème gel that air dries with maximum hold AND a soft cast that’s super easy to break. Perfect for ALL types of waves and curls, I can’t rave enough about this new product.


Miette-Blue Nepomuceno @styledbymiette
SALON: The Beauty Mark Salon @ thebeautymark_llc

RESULT
PRODUCT USED
Have questions?
We’re happy to answer!

Yes! Whether you’ve got loose waves, bouncy spirals, or tight coils, this shampoo was made to cleanse and care for every curl type.

Definitely. It's gentle enough for regular use, especially if you wash 1–3 times a week. It cleans without disrupting your curl pattern or causing buildup.

The amount of gel needed depends on your hair’s thickness and length. Start with a small amount, about the size of a quarter, and add more if needed. It’s better to build up the product gradually to avoid over-applying, which can weigh down curls.

Absolutely! It’s color-safe and super gentle, so your curls stay vibrant and healthy.

It’s a curl-defining cream made specifically for curls and waves: it enhances your natural pattern while adding moisture and frizz control. A regular styling cream focuses on shaping and hold. Want more hold? Mix the Curl Activator with our Styling Cream.

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Free gift on orders $70+

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Free shipping on orders $49+

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Cruelty free

Our products are not tested on animals; humans work just fine!