Limited-Time Kit

Violet Bundle

$45.90 CAD Sale Save

The complete blonde care routine — all in one. The Alcôve Violet Bundle is a 3-step colour-care ritual designed to neutralize brassiness, restore cool tones, deeply nourish, and protect colour-treated hair from heat damage — keeping your blonde, platinum, or highlighted hair looking fresh, bright, and salon-perfect at home.

What's inside the Violet Bundle:

Violet Shampoo (300 ml) Purple toning shampoo that neutralizes yellow and brassy tones while gently cleansing — keeping your colour cool and fresh between salon visits.

Violet Conditioner (300 ml) Purple toning conditioner that neutralizes brassiness while deeply nourishing and hydrating colour-treated hair.

Thermal Protection Spray (250 ml) Lightweight heat protectant spray that shields hair from heat damage during blow-drying and styling — because colour-treated hair needs extra protection.

Perfect for blonde, highlighted, platinum, grey, or white hair.

WORKS BEST with

Master your Violet Bundle

Apply Violet Shampoo, lather, and rinse
Follow with Violet Conditioner, leave on for 2–3 minutes, then rinse
Spray Thermal Protection Spray on damp or dry hair before styling

use this if you have

✔ Blonde or highlighted hair turning brassy or yellow
✔ Platinum or ash blonde hair that needs regular toning
✔ Grey or white hair looking dull or yellow
✔ Colour-treated hair exposed to heat styling
✔ Anyone who wants a complete tone + protect routine at home
✔ Anyone already using the Violet Shampoo or Violet Conditioner

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ABOUT THIS BUNDLE

The Alcôve Violet Bundle brings together three professional-grade products — the Violet Shampoo, Violet Conditioner, and Thermal Protection Spray — into one complete colour-care and heat protection routine developed for salon use and now available directly to consumers.

The Violet Shampoo and Conditioner use violet pigments to neutralize unwanted yellow and brassy tones using colour theory, keeping cool blonde, platinum, and grey tones bright and fresh with every wash. The Thermal Protection Spray completes the routine by shielding colour-treated hair from heat damage during blow-drying and styling — because freshly toned hair deserves to stay that way.

Together, these three products cover the full colour-care routine: toning, conditioning, and heat protection — all in one bundle.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For AMAZING RESULTS
  • Use the violet shampoo 1–2x per week to maintain a bright, cool blonde without over-toning
  • Leave the shampoo on for 2–5 minutes for stronger neutralization
  • Always follow with the conditioner to restore softness and hydration
  • Apply the thermal protection spray before any heat styling to prevent damage and keep hair smooth
  • For best results, focus violet products on mid-lengths to ends where brassiness is most visible
In FULL TRANSPARENCY...

No Fluff
Real Results

PSSST... Key Secrets

Primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Pomegranate
 Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

Sunflower oil

Shields hair against moisture loss while also offering anti-inflammatory properties to hydrate and soothe the scalp

WHY PROS RECOMMEND IT !

I have tried many purple shampoo’s in my career as a Hairstylist, but none as great as alcove violet shampoo / conditioner. Not only does it do an amazing job at canceling out YELLOW, and creating a beautiful tone before a toner . It’s moisturizing, with a soft smell to it .
With the conditioner combined it give the best beautiful tone to those with natural grey hair ( make it POP!). I highly recommend.

Also the price is to die for at $18 dollars



Adelina : @hairbyadelinaa
SALON: Energie Hair Studio

RESULT
PRODUCT USED
Have questions?
We’re happy to answer!

The frequency of use depends on your hair's condition and the rate at which it develops brassiness. Typically, it's recommended to use violet toning shampoo once a week or once every two weeks.

Yes, Alcove’s Violet Conditioner is excellent for bleached or highlighted hair. It helps maintain the cool tones of your highlights and prevents them from turning brassy, ensuring your highlights stay vibrant and true to tone.

Like any toning product, violet shampoo can be slightly drying if used too frequently or left on for too long. It's important to use a good quality conditioner after shampooing and limit use to prevent dryness and maintain hair health.

Leaving Alcove's Violet Conditioner on your hair longer than recommended can result in slight over-toning, which might give a temporary purple tint to very light or porous hair. Always follow the suggested time frame and adjust according to your specific hair color and condition.

Our protectant spray forms a barrier on the surface of the hair strand. This barrier helps to distribute the heat more evenly and slows down the transfer of thermal energy to the hair's core.

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