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Before and after picture side-by-side showing the results for the Violet Shampoo - Alcôve Hair

Gif showing the Violet Shampoo - Alcôve Hair coming out of the bottle

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Best Seller

Violet Shampoo

$18.00 CAD

Yellow hair? Not cute—but please do not worry, our Alcôve Violet Shampoo is here to save the day! Specially designed for colored and highlighted hair, this toning shampoo neutralizes brassy, faded tones while bringing life and vibrancy back to your blonde locks. Whether your hair is naturally light or color-treated, it helps refresh and maintain your hue, keeping it looking bright and beautiful for longer. With just a few washes, you’ll notice your highlights looking cooler, shinier, and more radiant than ever!

More than just a toner, our formula also moisturizes and strengthens hair, helping to reduce breakage and maintain healthy, touchable strands. Perfect for all hair types, it provides the care your color-treated hair needs while keeping your look fresh, polished, and full of movement. Say goodbye to dull, yellow tones and hello to vibrant, head-turning hair you’ll love showing off every day.

Moisturizing
Strengthening
Refreshes and maintains highlights

Select the size:

300 ml / 10 oz 950 ml / 32 oz

WORKS BEST with

Master your Violet Shampoo

1. Apply the Violet Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Follow with the Violet Conditioner.

5. Do not use this product consecutively, use only when yellow tones or brassiness reappear.

6. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.

use this if you have

✔ Coloured Hair
✔ Dry Hair
✔ Dull hair

1. Mix and match our shampoo and conditioner to suit your needs:
•Use Daily Conditioner if you wash your hair more than 3 times per week.
•Opt for Hydrating Conditioner if you have split ends.
• Try Volumizing Conditioner for flat hair.

2. Protect your color beyond the shower by using a heat protector, such as our Thermal Protection Spray, to further safeguard your highlights.

No Fluff
Real Results

PSSST... Key Secrets

Evening primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Pomegranate  Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

Sunflower oil

Shields hair against moisture loss while also offering anti-inflammatory properties to hydrate and soothe the scalp

WHY PROS RECOMMEND IT !

I have tried many purple shampoo’s in my career as a Hairstylist, but none as great as alcove violet shampoo / conditioner. Not only does it do an amazing job at canceling out YELLOW, and creating a beautiful tone before a toner . It’s moisturizing, with a soft smell to it .
With the conditioner combined it give the best beautiful tone to those with natural grey hair ( make it POP!). I highly recommend.

Also the price is to die for at $18 dollars

Adelina : @hairbyadelinaa
SALON: Energie Hair Studio

RESULT

PRODUCT USED

Have questions?
We’re happy to answer!

If I can only use this once a week or every two weeks, what else can I wash my hair with? If I can only use this once a week or every two weeks, what else can I wash my hair with?

Our violet shampoo and conditioner are great for preserving your color; however, if you need to wash your hair more frequently, alternate between our violet products and your other hair care needs.

What is the scent? What is the scent?

Jasmine and Sandalwood.

Can violet shampoo dry out my hair? Can violet shampoo dry out my hair?

Like any toning product, violet shampoo can be slightly drying if used too frequently or left on for too long. It's important to use a good quality conditioner after shampooing and limit use to prevent dryness and maintain hair health.

Why can I only use this product once per week or once every two weeks? Why can I only use this product once per week or once every two weeks?

Both our violet shampoo and conditioner contain a high concentration of pigment. Therefore, exceeding the recommended usage instructions can have a negative impact on the hair.

What does toning shampoo do for blonde hair? What does toning shampoo do for blonde hair?

Toning shampoo for blonde hair works by depositing violet pigments onto the hair strands, which counteract and neutralize yellow or brassy tones. This helps restore the cool, crisp look of freshly dyed blonde hair.

How often should I use Violet Shampoo? How often should I use Violet Shampoo?

The frequency of use depends on your hair's condition and the rate at which it develops brassiness. Typically, it's recommended to use violet toning shampoo once a week or once every two weeks.

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Violet Shampoo