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Violet Shampoo - Alcôve Hair 950 ml for blonde hair

Best Seller

Violet Shampoo

$18.00 USD

Brassiness? Not on our watch! The Alcôve Violet Shampoo is a toning purple shampoo designed to neutralize yellow and brassy tones in blonde, highlighted, platinum, grey, and color-treated hair — keeping your colour looking fresh, cool, and salon-perfect between appointments. No more yellow. Just bright, beautiful, tone-on-point hair.

Neutralizes yellow and brassy tones instantly
Maintains cool, ash, and platinum tones
Gently cleanses without stripping colour
Hydrates and nourishes colour-treated hair
Sulfate-free formula — safe for regular use
Works on blonde, highlighted, platinum, grey, and white hair

Select the size:

300 ml / 10 oz 950 ml / 32 oz

WORKS BEST with

Master your Violet Shampoo

1. Apply the Violet Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Follow with the Violet Conditioner.

5. Do not use this product consecutively, use only when yellow tones or brassiness reappear.

6. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.

use this if you have

✔ Blonde or highlighted hair turning brassy or yellow
✔ Platinum or ash blonde hair that needs toning
✔ Grey or white hair looking dull or yellow
✔ Color-treated hair that needs colour maintenance between salon visits
✔ Anyone who wants to keep their cool tones looking fresh

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ABOUT THIS SHAMPOO

The Alcôve Violet Shampoo is a professional-grade purple toning shampoo originally developed for salon use and now available directly to consumers. Its violet pigments work by cancelling out unwanted yellow and brassy tones using colour theory — purple and yellow sit opposite each other on the colour wheel, so the purple neutralizes the yellow instantly, restoring your hair's cool, bright tone with every wash.

Its sulfate-free formula gently cleanses while nourishing and hydrating colour-treated hair — so you're toning and caring for your hair at the same time. Use once or twice a week for toning maintenance, or more frequently for stronger brass-busting results. Leave on for 3–5 minutes for best effect.

For a complete blonde care routine, pair with the Alcôve Violet Conditioner.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

Get the Best Results

1. Mix and match our shampoo and conditioner to suit your needs:
•Use Daily Conditioner if you wash your hair more than 3 times per week.
•Opt for Hydrating Conditioner if you have split ends.
• Try Volumizing Conditioner for flat hair.

2. Protect your color beyond the shower by using a heat protector, such as our Thermal Protection Spray, to further safeguard your highlights.

In full transparency

WATER (EAU), SODIUM C14-16 OLEFIN SULFONATE, SODIUM LAURYL SULFOACETATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL 2-SULFOLAURATE, GLYCERIN, STYRENE/VP COPOLYMER, PHENOXYETHANOL, PARFUM (FRAGRANCE), DISODIUM 2-SULFOLAURATE, PEG-150 DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C10-16 OLEFIN, SILICONE QUATERNIUM-16, EXT. VIOLET 2 (CI 60730), SODIUM BENZOATE, UNDECETH-11, CITRIC ACID, SODIUM DODOXYNOL-40 SULFATE, BENZOIC ACID, BENZYL SALICYLATE, TETRASODIUM EDTA, BUTYLOCTANOL, UNDECETH-5, LINALOOL, BLUE 1 (CI 42090), SORBIC ACID, ACETIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM (POMEGRANATE) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, ISOPROPYL ALCOHOL, PEG-50 SHEA BUTTER, MANGIFERA INDICA (MANGO) FRUIT EXTRACT

No Fluff
Real Results

PSSST... Key Secrets

Evening primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Pomegranate  Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

Sunflower oil

Shields hair against moisture loss while also offering anti-inflammatory properties to hydrate and soothe the scalp

WHY PROS RECOMMEND IT !

I have tried many purple shampoo’s in my career as a Hairstylist, but none as great as alcove violet shampoo / conditioner. Not only does it do an amazing job at canceling out YELLOW, and creating a beautiful tone before a toner . It’s moisturizing, with a soft smell to it .
With the conditioner combined it give the best beautiful tone to those with natural grey hair ( make it POP!). I highly recommend.

Also the price is to die for at $18 dollars

Adelina : @hairbyadelinaa
SALON: Energie Hair Studio

RESULT

PRODUCT USED

Have questions?
We’re happy to answer!

If I can only use this once a week or every two weeks, what else can I wash my hair with? If I can only use this once a week or every two weeks, what else can I wash my hair with?

Our violet shampoo and conditioner are great for preserving your color; however, if you need to wash your hair more frequently, alternate between our violet products and your other hair care needs.

What is the scent? What is the scent?

Jasmine and Sandalwood.

Can violet shampoo dry out my hair? Can violet shampoo dry out my hair?

Like any toning product, violet shampoo can be slightly drying if used too frequently or left on for too long. It's important to use a good quality conditioner after shampooing and limit use to prevent dryness and maintain hair health.

Why can I only use this product once per week or once every two weeks? Why can I only use this product once per week or once every two weeks?

Both our violet shampoo and conditioner contain a high concentration of pigment. Therefore, exceeding the recommended usage instructions can have a negative impact on the hair.

What does toning shampoo do for blonde hair? What does toning shampoo do for blonde hair?

Toning shampoo for blonde hair works by depositing violet pigments onto the hair strands, which counteract and neutralize yellow or brassy tones. This helps restore the cool, crisp look of freshly dyed blonde hair.

How often should I use Violet Shampoo? How often should I use Violet Shampoo?

The frequency of use depends on your hair's condition and the rate at which it develops brassiness. Typically, it's recommended to use violet toning shampoo once a week or once every two weeks.

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Violet Shampoo