Best Seller

Violet Shampoo

$18.00 Sale Save

Yellow hair? Not cute. But fear not, our violet shampoo is here to rescue you from faded, brassy tones and breathe life back into your highlights! Ideal for colored hair, this miracle toning shampoo is perfect for blonde hair as it not only refreshes your hue but also extends the life of your color for up to three regular shampoos. Say hello to vibrant hair that turn heads!
-    Moisturizing 
-    Strengthening 
-    Perfect to refresh your highlights

Select the size:

WORKS BEST with

Master your Violet Shampoo

1. Apply the Violet Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Follow with the Violet Conditioner.

5. Do not use this product consecutively, use only when yellow tones or brassiness reappear.

6. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.

use this if you have

✔ Coloured Hair
✔ Dry Hair
✔ Dull hair

1. Mix and match our shampoo and conditioner to suit your needs:
•Use Daily Conditioner if you wash your hair more than 3 times per week.
•Opt for Hydrating Conditioner if you have split ends.
• Try Volumizing Conditioner for flat hair.

2. Protect your color beyond the shower by using a heat protector, such as our Thermal Protection Spray, to further safeguard your highlights.

No Fluff
Real Results

PSSST... Key Secrets

Evening primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Pomegranate
 Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

Sunflower oil

Shields hair against moisture loss while also offering anti-inflammatory properties to hydrate and soothe the scalp

WHY PROS RECOMMEND IT !

I have tried many purple shampoo’s in my career as a Hairstylist, but none as great as alcove violet shampoo / conditioner. Not only does it do an amazing job at canceling out YELLOW, and creating a beautiful tone before a toner . It’s moisturizing, with a soft smell to it .
With the conditioner combined it give the best beautiful tone to those with natural grey hair ( make it POP!). I highly recommend.

Also the price is to die for at $18 dollars



Adelina : @hairbyadelinaa
SALON: Energie Hair Studio

RESULT
PRODUCT USED

Customer Reviews

Based on 28 reviews
86%
(24)
11%
(3)
4%
(1)
0%
(0)
0%
(0)
T
Terri Szlovicsak

This purple shampoo makes my hair feel very soft and hydrated, unlike other purple shampoos I have used in the past and it smells great too!

G
Gina

Great product

G
Gina Mancinelli

Smells so good and isn't drying to my hair.

L
LauraLee

I wanted to love this product but it is just average. No matter how long I let it soak on my hair it doesn't even change the brassiness.

T
Tod Ballard

I had never heard of Alcove when I ordered this violet shampoo, but some quick Internet sleuthing reassured me that they are a legitimate company with a good reputation. The product is packaged in an opaque white bottle, with a push-pull cone nozzle. It has a very thin consistency, doesn't lather a lot, and doesn't really look or feel like shampoo. It is more reminiscent of a toner, and this is a product that's primarily used for toning, so that's fine. It should be applied with gloves, otherwise it will stain your skin. Alcove's "violet" shade is quite cool and blue, much closer to indigo or cobalt than purple. It is highly pigmented, and long-lasting. I use this stuff for cancelling out yellow tones in wigs and hair extensions. The usual candidate would be human hair which started out dark, but has been bleached to a level 10 or higher. Washing color-treated blonde hair in violet shampoo will make it look lighter and more silvery, bringing it from golden yellow, to ashy platinum. People with gray hair may also use a product like this, to brighten and remove brassiness. Alcove describes their shampoo as smelling like sandalwood and jasmine. I can't detect either one, but the scent, whatever it may be, is not unpleasant or overpowering. I wish this product was a bit more purple and less blue, but it works as intended, and a small amount goes a long way. One bottle contains 300ml, or about 10 oz of product, which should last me for over a year.

Reviews in Other Languages

A
Ariane

J’ai les cheveux gris tirant sur le blanc et ce shampoing neutralise les tons cuivrés tout en ne laissant pas les cheveux bleus. Je l’utilise depuis plusieurs années et j’en suis bien satisfaite! :-)

S
Stacey Derouin

The best purple/blue shampoo i have ever used. Amazing price, amazing formula, amazing products!!!!

HAVE QUESTIONS?
WE’RE HAPPY TO ANSWER!

Our violet shampoo and conditioner are great for preserving your color; however, if you need to wash your hair more frequently, alternate between our violet products and your other hair care needs.

Jasmine and Sandalwood.

Like any toning product, violet shampoo can be slightly drying if used too frequently or left on for too long. It's important to use a good quality conditioner after shampooing and limit use to prevent dryness and maintain hair health.

Both our violet shampoo and conditioner contain a high concentration of pigment. Therefore, exceeding the recommended usage instructions can have a negative impact on the hair.

Toning shampoo for blonde hair works by depositing violet pigments onto the hair strands, which counteract and neutralize yellow or brassy tones. This helps restore the cool, crisp look of freshly dyed blonde hair.

The frequency of use depends on your hair's condition and the rate at which it develops brassiness. Typically, it's recommended to use violet toning shampoo once a week or once every two weeks.

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