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Violet Shampoo

$18.00 CAD Sale • Save

Brassiness? Not on our watch! The Alcôve Violet Shampoo is a toning purple shampoo designed to neutralize yellow and brassy tones in blonde, highlighted, platinum, grey, and color-treated hair — keeping your colour looking fresh, cool, and salon-perfect between appointments. No more yellow. Just bright, beautiful, tone-on-point hair.

  • Neutralizes yellow and brassy tones instantly
  • Maintains cool, ash, and platinum tones
  • Gently cleanses without stripping colour
  • Hydrates and nourishes colour-treated hair
  • Sulfate-free formula — safe for regular use
  • Works on blonde, highlighted, platinum, grey, and white hair

Select the size:

WORKS BEST with

Master your Violet Shampoo

1. Apply the Violet Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Follow with the Violet Conditioner.

5. Do not use this product consecutively, use only when yellow tones or brassiness reappear.

6. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.

use this if you have

✔ Blonde or highlighted hair turning brassy or yellow
✔ Platinum or ash blonde hair that needs toning
✔ Grey or white hair looking dull or yellow
✔ Color-treated hair that needs colour maintenance between salon visits
✔ Anyone who wants to keep their cool tones looking fresh

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ABOUT THIS SHAMPOO

The Alcôve Violet Shampoo is a professional-grade purple toning shampoo originally developed for salon use and now available directly to consumers. Its violet pigments work by cancelling out unwanted yellow and brassy tones using colour theory — purple and yellow sit opposite each other on the colour wheel, so the purple neutralizes the yellow instantly, restoring your hair's cool, bright tone with every wash.

Its sulfate-free formula gently cleanses while nourishing and hydrating colour-treated hair — so you're toning and caring for your hair at the same time. Use once or twice a week for toning maintenance, or more frequently for stronger brass-busting results. Leave on for 3–5 minutes for best effect.

For a complete blonde care routine, pair with the Alcôve Violet Conditioner.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For AMAZING RESULTS

1. Mix and match our shampoo and conditioner to suit your needs:
•Use Daily Conditioner if you wash your hair more than 3 times per week.
•Opt for Hydrating Conditioner if you have split ends.
• Try Volumizing Conditioner for flat hair.

2. Protect your color beyond the shower by using a heat protector, such as our Thermal Protection Spray, to further safeguard your highlights.

In FULL TRANSPARENCY...

WATER (EAU), SODIUM C14-16 OLEFIN SULFONATE, SODIUM LAURYL SULFOACETATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL 2-SULFOLAURATE, GLYCERIN, STYRENE/VP COPOLYMER, PHENOXYETHANOL, PARFUM (FRAGRANCE), DISODIUM 2-SULFOLAURATE, PEG-150 DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C10-16 OLEFIN, SILICONE QUATERNIUM-16, EXT. VIOLET 2 (CI 60730), SODIUM BENZOATE, UNDECETH-11, CITRIC ACID, SODIUM DODOXYNOL-40 SULFATE, BENZOIC ACID, BENZYL SALICYLATE, TETRASODIUM EDTA, BUTYLOCTANOL, UNDECETH-5, LINALOOL, BLUE 1 (CI 42090), SORBIC ACID, ACETIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM (POMEGRANATE) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, ISOPROPYL ALCOHOL, PEG-50 SHEA BUTTER, MANGIFERA INDICA (MANGO) FRUIT EXTRACT

No Fluff
Real Results

PSSST... Key Secrets

Primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Pomegranate
 Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

Sunflower oil

Shields hair against moisture loss while also offering anti-inflammatory properties to hydrate and soothe the scalp

WHY PROS RECOMMEND IT !

I have tried many purple shampoo’s in my career as a Hairstylist, but none as great as alcove violet shampoo / conditioner. Not only does it do an amazing job at canceling out YELLOW, and creating a beautiful tone before a toner . It’s moisturizing, with a soft smell to it .
With the conditioner combined it give the best beautiful tone to those with natural grey hair ( make it POP!). I highly recommend.

Also the price is to die for at $18 dollars



Adelina : @hairbyadelinaa
SALON: Energie Hair Studio

RESULT
PRODUCT USED
  • 5 stars: 53 (84%)
  • 4 stars: 7 (11%)
  • 3 stars: 3 (5%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
T
Tod B.
Alcove Violet Shampoo - Works On Color-Treated Blonde Hair To Remove Brassy Tones

I had never heard of Alcove when I ordered this violet shampoo, but some quick Internet sleuthing reassured me that they are a legitimate company with a good reputation. The product is packaged in an opaque white bottle, with a push-pull cone nozzle. It has a very thin consistency, doesn't lather a lot, and doesn't really look or feel like shampoo. It is more reminiscent of a toner, and this is a product that's primarily used for toning, so that's fine. It should be applied with gloves, otherwise it will stain your skin. Alcove's "violet" shade is quite cool and blue, much closer to indigo or cobalt than purple. It is highly pigmented, and long-lasting. I use this stuff for cancelling out yellow tones in wigs and hair extensions. The usual candidate would be human hair which started out dark, but has been bleached to a level 10 or higher. Washing color-treated blonde hair in violet shampoo will make it look lighter and more silvery, bringing it from golden yellow, to ashy platinum. People with gray hair may also use a product like this, to brighten and remove brassiness. Alcove describes their shampoo as smelling like sandalwood and jasmine. I can't detect either one, but the scent, whatever it may be, is not unpleasant or overpowering. I wish this product was a bit more purple and less blue, but it works as intended, and a small amount goes a long way. One bottle contains 300ml, or about 10 oz of product, which should last me for over a year.

K
Keep S.
Great for ash blondes

I use violet/purple shampoo regularly on my blonde hair and this is my first time trying this brand. The bottle arrived well packaged and without leaks or damage. It is 10fl oz in size. The shampoo is dispensed via a nozzle. It is a very vibrant bluish purple color and lathers well. I did not wear gloves applying (and also have light nail polish on) and there was no staining. My hair looked healthy afterwards and I definitely noticed a difference with regard to lessing of warm/brassy tones. Most importantly, my hair was not dry; it was well hydrated (without feeling oily or weighed down). Very nice. 5 stars.

Z
Z
Works good

The bottle seems prone to leaking, had some dried up product and stains all over even prior to first use. The color is also more blue, I expected a purple, but it worked to tone silver hair like I wanted it to. The scent is nice, not too strong like the usual synthetic floral smell but still pretty. Did not leave hair dry.

j
janalyn
Okay shampoo, lathers up purple

VIOLET SHAMPOO 300ML/10OZThis shampoo is interesting and works okay/average. I was surprised to find the purple/violet suds when I began to lather my hair. I'm not sure why it has the purple color but I was a bit worried it was going to turn my hair purple. It didn't, it rinsed out well although I did have to rinse my shower well to prevent possible staining. One thing I like to note is how well a shampoo lathers up. This one I would estimate to lather up slightly below average. I found I need to use a bit more than I typically would in a shampoo. The consistency of the shampoo is on the watery side. The scent is also just okay, nothing I would write home about though. The price/value is too high in my opinion for what you get.

D
D. N.
Wonderful! Keeps out the brass!

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This is a wonderful purple shampoo. I have color treated hair with balayage/baby lights highlights that will often turn orange or brassy because of a combination of oxidation from the sun, hot tools, and showering. Purple shampoo will hold me till my next hair appt in 4-6 months. You'll see in my photos that before the treatment there was a little more orange in my hair but after treatment (about 1-3 mins leave in hair and rinse) that the orange has been toned down. The shampoo has a very soft pleasant odor, but can stain your nails like crazy (to be expected!). The application is easy. After just one wash, I am toned down. Great product this is!

B
Biscuit
Deep violet color, with no harsh smell.

Quality shampoo intended for chemically treated hair that needs a refresh of color. I don't currently have colored hair, but will use this once I do. The fragrance is pleasant and very mild. The color is dark and vibrant, yet when I left some on my skin (index finger) for a couple minutes it washed away with only minor rubbing, though under close examination I could still see traces of a stain. Minor scrubbing took care of that. When I do use it in my hair, I plan to try to minimize contact with my face and visible skin, so only my hair picks up the intended tint. Same goes for clothing and towels that may come in contact with this. I definitely recommend for those with colored hair looking to touch it up with more color.

S
SC
Great shampoo for color treated hair

I really like this shampoo, from the smell to the bottle design. The small spout helps to use small amounts because a little bit goes a long way, which makes this a great value even at a salon price point.Now, it is very dark blue, going indigo and not as violet as the name may indicate. I know some people are particular about blue vs purple shampoo for color treated hair.

C
Christiane P. (Canada)

Enlève les reflets jaunes dès la première utilisation

C
Colleen W. (Canada)

Love it

C
CUST0000321 (Canada)

My new favorite shampoo for my blonde hair!

A
Anny D. (Canada)

Efficace pour mes cheveux gris et laisse un doux parfum

R
Rae P. (Canada)

Great product! Takes brass out of my hair!

R
Rob L. (Canada)

Love love love

A
Anonymous (Canada)

Parfait.

K
Karine V. (Canada)

Très bon produit

Merci beaucoup pour votre retour, on est ravis que le Shampooing Violet vous plaise autant et qu’il réponde à vos attentes.

J
Jalline (Canada)

Lightened my hair and removed the yellow without having it darken or add a purple hue like other brands

We’re so glad you love it—brightening your blonde while neutralizing yellow without any purple cast is exactly what it’s made for.

M
Marina (Canada)

Après une décoloration, mes cheveux avaient besoin d'amour, et le revitalisant Alcôve fait des miracles. Il hydrate en profondeur les mèches fragilisées et redonne de la souplesse instantanément. J'adore le fait qu'il aide à conserver l'éclat de mon blond sans le ternir. Mes cheveux sont doux, faciles à peigner et retrouvent une brillance incroyable. Un must pour réparer et protéger !

Merci infiniment pour votre magnifique commentaire. Nous sommes ravis que le revitalisant Alcôve ait pu redonner douceur, souplesse et éclat à vos cheveux après la décoloration. Préserver la beauté du blond tout en réparant la fibre, c’est exactement ce que nous souhaitons offrir ✨

C
Christiane (Mexico)

L’odeur, la mousse! Vraiment parfait!

S
Sarah (Canada)

J'adore! Je l'utilise depuis environ 3 ans et mes cheveux blancs sont ultra brillant et jamais jaunâtre.

Bonjour! Merci beaucoup pour votre avis positif sur notre shampooing violet. Votre satisfaction est notre priorité et nous espérons continuer à vous offrir des produits de qualité. À bientôt!

A
Anouk (Canada)

Exactly what I needed

Yay! Thanks!

A
Anonymous (Canada)

exellent

Thanks for the 5-star review!

J
Jessica M. (Canada)

Jaime tout mes produits

Merci!

P
PattyMPR
I use

So far so good! Smells nice, don’t see a big difference on making hair lighter but maintaining the hair from turning worse.

T
Terri S.

This purple shampoo makes my hair feel very soft and hydrated, unlike other purple shampoos I have used in the past and it smells great too!

G
Gina

Great product

G
Gina M.

Smells so good and isn't drying to my hair.

A
Ariane

J’ai les cheveux gris tirant sur le blanc et ce shampoing neutralise les tons cuivrés tout en ne laissant pas les cheveux bleus. Je l’utilise depuis plusieurs années et j’en suis bien satisfaite! :-)

Have questions?
We’re happy to answer!

Our violet shampoo and conditioner are great for preserving your color; however, if you need to wash your hair more frequently, alternate between our violet products and your other hair care needs.

Jasmine and Sandalwood.

Like any toning product, violet shampoo can be slightly drying if used too frequently or left on for too long. It's important to use a good quality conditioner after shampooing and limit use to prevent dryness and maintain hair health.

Both our violet shampoo and conditioner contain a high concentration of pigment. Therefore, exceeding the recommended usage instructions can have a negative impact on the hair.

Toning shampoo for blonde hair works by depositing violet pigments onto the hair strands, which counteract and neutralize yellow or brassy tones. This helps restore the cool, crisp look of freshly dyed blonde hair.

The frequency of use depends on your hair's condition and the rate at which it develops brassiness. Typically, it's recommended to use violet toning shampoo once a week or once every two weeks.

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