Shampoo

Volumizing Shampoo

$18.00 CAD Sale Save

Flat hair, meet your match. The Alcôve Volumizing Shampoo is a lightweight sulfate-free shampoo designed to give fine, flat, or limp hair the lift it's been craving. Its gentle yet effective formula cleanses without weighing hair down — adding body, fullness, and bounce while keeping every strand light, fresh, and full of life.

  • Adds volume and body to fine, flat, or limp hair
  • Sulfate-free gentle cleansing — safe for daily use
  • Lightweight formula — no heaviness or residue
  • Strengthens and thickens fine strands
  • Controls frizz without sacrificing volume
  • Safe for color-treated hair

Select the size:

Purchase Options
Purchase Options
No obligation, modify or cancel your subscription anytime.
Purchase Options
Purchase Options
No obligation, modify or cancel your subscription anytime.

WORKS BEST with

Master your Volumizing Shampoo

1. Apply the Volumizing Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Repeat these steps if necessary 5. Follow with the Volumizing Conditioner

use this if you have

✔ Fine, thin, or limp hair
✔ Flat hair that loses volume quickly
✔ Hair that gets weighed down easily by heavy products
✔ Color-treated or chemically processed fine hair
✔ Straight or slightly wavy hair lacking body
✔ Anyone who wants more lift, fullness, and bounce

──────────────────────

ABOUT THIS SHAMPOO

The Alcôve Volumizing Shampoo is a professional-grade sulfate-free shampoo originally developed for salon use and now available directly to consumers. Specifically formulated for fine, flat, or limp hair types, it gently removes buildup and excess oil without stripping moisture — creating the clean, lightweight foundation your hair needs to hold volume all day.

Its volumizing formula works by strengthening and thickening fine strands from root to tip, adding body and fullness without the heaviness that collapses fine hair. The result is hair that feels noticeably fuller, bouncier, and more alive after every wash — without any stiffness or residue.

For a complete volumizing routine, pair with the Alcôve Volumizing Conditioner.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For AMAZING RESULTS

1. Mix and match our shampoo and conditioner to suit your needs!
•Use Daily Conditioner if you wash your hair more than 3 times per week.
•Try Hydrating Conditioner if you have split ends.
•Opt for Violet Conditioner to neutralize yellow tones.

2. Use the Volumizing Mousse after washing for added volume/oomph.

In FULL TRANSPARENCY...

WATER (EAU), SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM C14-16 OLEFIN SULFONATE, GLYCERIN, OLETH-20, PARFUM (FRAGRANCE), PROPANEDIOL, PEG-150 DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PANTHENOL, SILICONE QUATERNIUM-16, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, C10-16 OLEFIN, SODIUM BENZOATE, UNDECETH-11, ETHYLHEXYLGLYCERIN, POTASSIUM SORBATE, BUTYLOCTANOL, UNDECETH-5, BENZYL SALICYLATE, PHENOXYETHANOL, BENZOIC ACID, LINALOOL, TETRASODIUM EDTA, CITRIC ACID, ACETIC ACID, DEHYDROACETIC ACID, ISOPROPYL ALCOHOL, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM (POMEGRANATE) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, SODIUM HYDROXIDE, PEG-50 SHEA BUTTER, MANGIFERA INDICA (MANGO) FRUIT EXTRACT

No Fluff
Real Results

PSSST... Key Secrets

Primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Pomegranate
 Seed Oil

Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging.

Mango extract

Offers anti-aging benefits for the hair, while also providing antioxidant and anti-inflammatory effects for the scalp.

WHY PROS RECOMMEND IT !

All of Alcôve's products are amazing! The volumizing shampoo and conditioner not only adds volume to the hair but hydrates and protects it! I love to use this on clients right before a nice cut and blowout.
June Roberts : @hairby_juneroberts
SALON: Alter Egos Hair Co @alter_egos_hair

RESULT
PRODUCT USED
  • 5 stars: 64 (97%)
  • 4 stars: 2 (3%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
C
Colette C.(. (Canada)

Très bon shampooing

G
Giuditta D. (Canada)

j'utilise ce produit depuis plusieurs années et il est formidable. Rend les cheveux soyeux et volumineux.

A
Anonymous (Canada)

It lathers smoothly. Feels great.

A
Anonymous (Canada)

Awesome volumizing shampoo for thinning hair.

A
Anonymous (Canada)

I am enjoying using the volume shampoo. It works really well on my thin drier hair. My favourite my hands down product though is the 10-IN-1 MULTITASKING MIST. When you find the amount that works best for your hair type it’s like magic. I’m a bit of a product junkie but I’m so glad my hairdresser introduced me to the multi-tasking spray and excited about trying your other products and so happy to be supporting a Canadian company.

H
Heather A. (Canada)

Excellent shampoo! Makes my hair shiny, so soft and looks so healthy.

C
Candice R. (Canada)

Absolutely in love with this product,, my hair looks and feels so healthy and soft. I recommend 100%

C
CUST0000321 (Canada)

Bought this for my mother. She loves it

P
Patty D. (United States)

My main goal when looking for a lightweight shampoo was just that. Something that would thoroughly clean my hair without stripping it or making it feel heavy. This product did that. The smell is pretty mellow; not overpowering.

S
Stephanie (Canada)

Enfin un shampooing québécois qui rend mes cheveux doux, légers et qui sentent très bons !

T
Tracy (Canada)

Made my hair feel soft and full. Absolutely love these products

A
Anonymous (Canada)

Very happy with it, thankyou!

J
Jessica J. (Canada)

Ce shampoing est maintenant devenu LE shampoing pour toute la famille!

A
Anonymous

I like this conditioner a lot!

A
Anonymous (Canada)

bon pour mes cheveux

A
Anonymous (Canada)

Great product

S
Sarah (Canada)

I really like how well a small amount lathers, and leaves my hair feeling clean (without scalp irritation -- I have a pretty sensitive scalp). It's also a really good price for a good-quality shampoo. I wish, though, that the fragrance wasn't so overpowering, and I'm not a huge fan of the musky-perfumey sort of scent.

Thank you for your thoughtful feedback—we’re so glad you’re enjoying the performance, and we’ll be sure to share your comments on the fragrance with our team as we continue to improve the experience!

A
Anonymous (Canada)

Bought this for the scent!

Thanks for sharing—we’re so glad the scent won you over and hope you’re loving the fresh, lightweight results too!

A
Anonymous (Canada)

Super

A
Anonymous (Canada)

J’adore son parfum délicat. Il suffit d’une petite quantité pour bien mousser. Malgré mes cheveux fins, ils ont plus de corps même après quelques jours.

On est ravis que le shampoing volumisant t’apporte du corps sans alourdir, tout en laissant ce parfum délicat qu’on adore—et encore mieux s’il dure plusieurs jours

C
Cathy F. (Canada)

Love it

Thanks so much! We’re so glad you’re loving the volumizing shampoo!

A
Anonymous (Canada)

Love this shampoo!! Gives my fine hair body without weight.

So happy to hear that! It’s amazing when you can get that extra body without any heaviness—thanks for sharing your experience with us

A
Anonymous (Canada)

J’aime beaucoup ce shampooing. Il nettoie très bien mais en douceur.

Ravis de lire ça — un nettoyage en douceur avec de beaux résultats, c’est exactement ce qu’on souhaite offrir!

D
Debra W. (Canada)

Very pleased with this product! Lovely fragrance.
I have fine, thin hair, shoulder-length ... Using with the Volumizing Conditioner, Serum, and Styling Creme, for volume and protection. Loving the result :-)

S
Sylvie L. (Canada)

Excellent produit

M
Maude G. (Canada)

Excellent produit !!

Merci beaucoup—on est ravis que le shampoing vous plaise et qu’il apporte du volume tout en légèreté!

S
Susan P. (Canada)

I like the smell and the way my hair feels after using this product!

H
Holly (United States)

Amazing shampoo!!

Yay! So happy your hair is loving the Volumizing Shampoo as much as we do!

K
K K. (Canada)

Love this shampoo !

S
Stéphanie L. (Canada)

J’aurais aimé connaître ces produits avant! Mes cheveux n’ont jamais été aussi beaux et doux!

A
Anonymous

Amazing products and customer service! Their hair products are great, I couldn’t stop touching my hair after the first use, it was so soft and hydrated. Smells great.

S
Sylvie L. (Canada)

Produit et service à la clientèle excellents!

Merci beaucoup! Nous accordons énormément d'importance à la qualité de nos produits mais également à notre service. Les deux vont de pairs!

A
Anonymous (Canada)

Nice smell.

We absolutely agree with you! :-)

Have questions?
We’re happy to answer!

If you need both volume while prventing oily roots, mixing and matching our volumizing shampoo with our daily conditioner can be the answer you're looking for.

Jasmine and Sandalwood.

Volumizing shampoo is designed to lift the roots and add body to your hair. It works by cleansing and lightly coating the hair to enhance thickness and provide an uplifting foundation for styling.

Alcove's Volume Shampoo can be used as frequently as needed, depending on your hair type and styling needs. For daily volume, it's gentle enough for regular use, and for occasional lift, use it as your go-to shampoo when you need an extra boost.

Alcove's Volume Shampoo provides a lasting base for voluminous styles. For enhanced and prolonged volume, we recommend pairing it with our Volumizing Mousse or other styling products from our line specifically designed to support volume that lasts throughout the day.

Alcove's Volume Shampoo is carefully formulated to be color-safe, ensuring that it cleanses without stripping color or causing fading.

More Hair Must-Haves!

YOU DESERVE MORE

Free gift on orders $70+

Because everyone loves a freebie

Free shipping on orders $49+

More haircare, less shipping

Cruelty free

Our products are not tested on animals; humans work just fine!