Best Seller

Hydrating Shampoo

$18.00 CAD Sale Save

The Alcôve Hydrating Shampoo is a bestselling sulfate-free shampoo designed to gently cleanse while delivering deep, lasting hydration to dry, brittle, or dehydrated hair. Lightweight yet intensely nourishing, it restores moisture balance, controls frizz, and leaves every strand soft, manageable, and full of life — without weighing hair down.

  • Deeply nourishes and hydrates dry, dehydrated hair
  • Sulfate-free gentle cleansing — safe for daily use
  • Controls frizz and reduces breakage
  • Lightweight, non-greasy formula
  • Enhances natural texture — works on straight, wavy, curly, and coily hair
  • Safe for color-treated hair

Select the size:

Purchase Options
Purchase Options
No obligation, modify or cancel your subscription anytime.
Purchase Options
Purchase Options
No obligation, modify or cancel your subscription anytime.

WORKS BEST with

Master your Hydrating Shampoo

1. Apply the Hydrating Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Repeat these steps if necessary

5. Follow with the Hydrating Conditioner

use this if you have

✔ Dry or dehydrated hair
✔ Brittle or breakage-prone hair
✔ Frizzy or hard-to-manage hair
✔ Wavy, curly, or coily hair (2A–4C)
✔ Color-treated or chemically processed hair
✔ Fine to thick hair — all textures welcome

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ABOUT THIS SHAMPOO

The Alcôve Hydrating Shampoo is a professional-grade sulfate-free cleanser originally developed for salon use and now available directly to consumers. Its lightweight formula is built around nourishing actives that penetrate each strand from root to tip — restoring moisture balance, strengthening the hair fiber, and enhancing natural texture without residue or buildup.

Unlike harsh shampoos that strip natural oils, the Alcôve Hydrating Shampoo gently removes impurities while actively conditioning each strand, leaving hair revitalized, shiny, and frizz-free after every wash. It works beautifully on straight, wavy (2A–2C), curly (3A–3C), and coily (4A–4C) hair types and is safe for daily use.

For best results, pair with the Alcôve Hydrating Conditioner and Restructuring Mask as part of a complete hydrating routine — available together in the Alcôve Hydrating Bundle.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For AMAZING RESULTS

1. Mix and match our shampoo and conditioner to suit your needs!

•Use Daily Conditioner if you wash your hair more than 3 times per week.

•Try Volumizing Conditioner for flat hair.

•Opt for Violet Conditioner to neutralize yellow tones.

 

2. Use the Restructuring Mask at least once a week to repair your hair.  

 

3. For added hydration, double wash the scalp to remove buildup and cleanse both the scalp and hair thoroughly

In FULL TRANSPARENCY...

WATER (EAU), SODIUM LAURYL SULFOACETATE, SODIUM C14-16 OLEFIN SULFONATE, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL BETAINE, GLYCERIN, PHENOXYETHANOL, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, DISODIUM 2-SULFOLAURATE, PEG-150 DISTEARATE, LAURETH-4, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SILICONE QUATERNIUM-16, SODIUM BENZOATE, C10-16 OLEFIN, UNDECETH-11, BENZYL SALICYLATE, CITRIC ACID, TETRASODIUM EDTA, BUTYLOCTANOL, UNDECETH-5, LINALOOL, BENZOIC ACID, FORMIC ACID, ACETIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, CANNABIS SATIVA SEED OIL, EXT. VIOLET 2 (CI 60730), ISOPROPYL ALCOHOL, PEG-50 SHEA BUTTER, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, MANGIFERA INDICA (MANGO) FRUIT EXTRACT, POTASSIUM SORBATE, DISODIUM EDTA

No Fluff
Real Results

PSSST... Key Secrets

Primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Mango extract

Offers anti-aging benefits for the hair, while also providing antioxidant and anti-inflammatory effects for the scalp.

Argan  oil

Argan Oil is a powerhouse for your hair! It deeply nourishes and moisturizes both your hair and scalp, leaving them feeling soft, hydrated, and beautifully shiny.

WHY PROS RECOMMEND IT !

This product will definitely quench your hair thirst and leave it feeling super soft

Stephanie Goguen @sgoguenhair

RESULT
PRODUCT USED
  • 5 stars: 109 (79%)
  • 4 stars: 25 (18%)
  • 3 stars: 4 (3%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
M
Melanie (Canada)

J’adore Ravive la couleur de mes rallonges

G
Gadget G.
Left my hair feeling so soft

I really like this Alcove HYDRATING SHAMPOO and conditioner. I ordered both and used them together. It left my hair feeling silky and just clean and fresh. The shampoo lathers nicely and I had no issue rinsing it out. The scent is like a light vanilla to me though it says it's Sandalwood and Jasmine (and includes evening primrose oil, pomegranate seed oil, mango). I especially like the dispenser/cap which allows me to get just the right amount of shampoo. It's the first time I've seen this type of cap used for shampoo and conditioner. Oh, and the shampoo is purple ... just like it looks in the photo.

O
Ockie
Lots of lather

You can definitely use way less of this shampoo than you are used to. I am using about half the amount that I used to use with my prior brand and still getting about double the lather. I should probably be using less. With all that lather from such little product, I feel like this bottle will last a long time. I feel this is a good value for the price. Another positive is how it makes my hair feel. I am used to having to use a fair amount of conditioner to make my hair detangle and feel soft. I have to use way less conditioner now also. The shampoo alone leaves my hair feeling untangled and soft. The glittery purple color is fun! The scent is a pleasant floral type scent that is not overpowering.

A
Anonymous (United States)

Hair feels great and smells so good

A
Anonymous (Canada)

Love the product! Thank you , proud that it’s also Canadian.

B
Beth o. (Canada)

Excellent Product

M
Majorie L. (Canada)

Really hydrated my hair <3

M
Martine A. (Canada)

Je ne peu plus m’en passer et ça sent bon en plus

C
CUST0000321 (Canada)

Looooooove it!!!

H
Holly M. (Canada)

Suits my hair.

D
Darryl S. (Canada)

Shampoo is so amazing

M
Marlene B. (Canada)

Great shampoo!

J
Jennifer L. (Canada)

Love love love this product! Leaves your hair feeling so clean and the scent is incredible!

L
LH (Canada)

Very good

B
BROOKE M. (United States)

It didn’t foam in my hair but still cleaned my hair thoroughly

M
Melissa

Très bon produits. Cheveux doux. J'adore leur produit

m
maegen s. (Canada)

I have been searching for a shampoo that has a subtle scent, good foaming, squeaky clean, not too expensive, and Canadian, finally, I found Alcove!

A
Anonymous (Canada)

The Best.

N
Natalie S. (United States)

Love this so much!

M
Maureen L. (Canada)

Excellent shampoo

A
Anonymous (Canada)

Shampoo is awesome lathers and the smell is amazing.

A
Anonymous (Canada)

Mes cheveux sont tellement beaux et doux !!

A
Anonymous (Canada)

Very hydrating!

B
Bernadette (Canada)

I loved this shampoo!

E
Elisa F. (Canada)

Just love ,love it

K
Kim (Canada)

Love this shampoo my sister took on a trip and I used it and had to order for myself and get my girls their types

A
Anonymous (Canada)

The smell could be a bit more pleasant

K
Katie (Canada)

This conditioner and shampoo combo are AMAZING! It was recommended to me by my hairstylist as my previous formula was leaving residue on my hair and causing lots of flaking on my scalp. I have been using Alcove for about 2 weeks now and I am so impressed with how lightweight and bouncy it leaves my hair! There is no residue left behind (you can literally FEEL the difference), and my scalp already has little to no flaking - I am officially a long-term customer!!

K
Kendra K. (Canada)

Very happy with this product. Doesn’t create mountains and mountains of lather. Which suits me fine as I’m cautious to wash all the soap out.

This is great! Thank you so much for your kind words about our Hydrating Shampoo! :-)

C
Catherine W. (Canada)

Love this product, it makes your hair feel amazing!

O
Odelu (Canada)

J’utilise les produits Alcôve “Hydratant” depuis 1 an et je suis très satisfaite des résultats obtenus. Je cherchais des produits canadiens et j’ai été très heureuse d’apprendre qu’il existait des produits conçus et fabriqués au Québec. De plus, nous pouvons trouver une diversité de produits pour tous les types de cheveux ou besoins.
Bien heureuse de les utiliser !

Merci beaucoup pour votre fidélité et votre beau commentaire—nous sommes ravis que la gamme Hydratante vous donne d’excellents résultats et qu’elle réponde à vos attentes avec des produits conçus et fabriqués au Québec!

S
Shirley

J'adore

A
Anonymous (Canada)

Super

Have questions?
We’re happy to answer!

Yes, Alcove Hair Hydrating Shampoo is a gentle and sulfate-free product that cleanses hair without stripping of its natural oils or causing color to fade prematurely. 

Absolutely! Alcove Hair Hydrating Shampoo is versatile and effective for all hair types—curly, fine, colored, dry, natural, wavy, or black hair. Each variant is optimized to cater to the unique hydration needs of these different hair types.

Alcôve Lightweight Hydrating Shampoo is designed to moisturize and nourish your hair without weighing it down, making it perfect for those who seek hydration and volume. Its gentle, sulfate-free formula strengthens hair and prevents breakage while enhancing natural movement and texture. Ideal for daily use, it maintains the hair’s natural oils and promotes a healthy scalp environment.

Hydrating shampoos are designed to increase hair's moisture level, primarily through attracting and retaining water molecules. This helps improve the hair's manageability, softness, and shine.

It can be used two to four times per week.

Jasmine and Sandalwood.

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