Best Seller

Hydrating Shampoo

$18.00 CAD

Hey, curly heads! If battling dry hair is your daily struggle, we’ve got the solution for you. Our bestseller hydrating sulfate-free shampoo is specially crafted to care for all curl types while keeping hair soft, manageable, and frizz-free. Designed to deeply nourish without weighing hair down, it delivers gentle cleansing alongside effective conditioning, leaving your curls or waves feeling revitalized, shiny, and full of life.

This lightweight formula works beautifully for dry, wavy (2A–2C), curly (3A–3C), or coily (4A–4C) hair, helping to restore moisture balance while controlling static and flyaways. Its nourishing properties strengthen strands, reduce breakage, and enhance natural curl definition, giving your hair bounce and vitality from root to tip.

Perfect for daily use or whenever your hair needs a hydration boost, this shampoo ensures your curls stay soft, vibrant, and fabulously frizz-free, making it a must-have in every curly hair routine.

  • Deeply nourishing

  • Lightweight, non-greasy formula

  • Controls frizz and enhances curl definition

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WORKS BEST with

Master your Hydrating Shampoo

1. Apply the Hydrating Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Repeat these steps if necessary

5. Follow with the Hydrating Conditioner

use this if you have

✔Fine Hair
✔Dry and Britle Hair
✔Natural or Coloured Hair
✔Wavy Hair (2a, 2b, 2c)
✔Curly Hair (3a, 3b, 3c)
✔Coily Hair (4a, 4b, 4c)

1. Mix and match our shampoo and conditioner to suit your needs!

•Use Daily Conditioner if you wash your hair more than 3 times per week.

•Try Volumizing Conditioner for flat hair.

•Opt for Violet Conditioner to neutralize yellow tones.

 

2. Use the Restructuring Mask at least once a week to repair your hair.  

 

3. For added hydration, double wash the scalp to remove buildup and cleanse both the scalp and hair thoroughly

No Fluff
Real Results

PSSST... Key Secrets

Evening primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Mango extract

Offers anti-aging benefits for the hair, while also providing antioxidant and anti-inflammatory effects for the scalp.

Argan  oil

Argan Oil is a powerhouse for your hair! It deeply nourishes and moisturizes both your hair and scalp, leaving them feeling soft, hydrated, and beautifully shiny.

WHY PROS RECOMMEND IT !

This product will definitely quench your hair thirst and leave it feeling super soft

Stephanie Goguen @sgoguenhair

RESULT
PRODUCT USED
Have questions?
We’re happy to answer!

Yes, Alcove Hair Hydrating Shampoo is a gentle and sulfate-free product that cleanses hair without stripping of its natural oils or causing color to fade prematurely. 

Absolutely! Alcove Hair Hydrating Shampoo is versatile and effective for all hair types—curly, fine, colored, dry, natural, wavy, or black hair. Each variant is optimized to cater to the unique hydration needs of these different hair types.

Alcôve Lightweight Hydrating Shampoo is designed to moisturize and nourish your hair without weighing it down, making it perfect for those who seek hydration and volume. Its gentle, sulfate-free formula strengthens hair and prevents breakage while enhancing natural movement and texture. Ideal for daily use, it maintains the hair’s natural oils and promotes a healthy scalp environment.

Hydrating shampoos are designed to increase hair's moisture level, primarily through attracting and retaining water molecules. This helps improve the hair's manageability, softness, and shine.

It can be used two to four times per week.

Jasmine and Sandalwood.

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