Alcôve Hair Nourishing Hydrating sulfate-free shampoo for soft and shiny hair
Hydrating Shampoo - Alcôve Hair
Hydrating Shampoo - Alcôve Hair for hydration and fresh clean hair
Hydrating Shampoo - Alcôve Hair
Person pouring the Alcove Hair Hydrating Shampoo in her hand
Hydrating Shampoo - Alcôve Hair
Alcove Hydrating Shampoo showing the texture of the shampoo
Alcove Hydrating Shampoo bottle and Conditioner bottle side-by-side
Alcôve Hair Hydrating Shampoo in 950 ml white bottle for dry hair
Alcôve Hair Nourishing Hydrating sulfate-free shampoo for soft and shiny hair
Hydrating Shampoo - Alcôve Hair
Hydrating Shampoo - Alcôve Hair for hydration and fresh clean hair
Hydrating Shampoo - Alcôve Hair
Person pouring the Alcove Hair Hydrating Shampoo in her hand
Hydrating Shampoo - Alcôve Hair
Alcove Hydrating Shampoo showing the texture of the shampoo
Alcove Hydrating Shampoo bottle and Conditioner bottle side-by-side
Alcôve Hair Hydrating Shampoo in 950 ml white bottle for dry hair
Best Seller

Hydrating Shampoo

$18.00 CAD Sale • Save

The Alcôve Hydrating Shampoo is a bestselling sulfate-free shampoo designed to gently cleanse while delivering deep, lasting hydration to dry, brittle, or dehydrated hair. Lightweight yet intensely nourishing, it restores moisture balance, controls frizz, and leaves every strand soft, manageable, and full of life — without weighing hair down.

  • Deeply nourishes and hydrates dry, dehydrated hair
  • Sulfate-free gentle cleansing — safe for daily use
  • Controls frizz and reduces breakage
  • Lightweight, non-greasy formula
  • Enhances natural texture — works on straight, wavy, curly, and coily hair
  • Safe for color-treated hair

Select the size:

Purchase Options
No obligation, modify or cancel your subscription anytime.
Purchase Options
No obligation, modify or cancel your subscription anytime.

WORKS BEST with

Master your Hydrating Shampoo

1. Apply the Hydrating Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Repeat these steps if necessary

5. Follow with the Hydrating Conditioner

use this if you have

✔ Dry or dehydrated hair
✔ Brittle or breakage-prone hair
✔ Frizzy or hard-to-manage hair
✔ Wavy, curly, or coily hair (2A–4C)
✔ Color-treated or chemically processed hair
✔ Fine to thick hair — all textures welcome

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ABOUT THIS SHAMPOO

The Alcôve Hydrating Shampoo is a professional-grade sulfate-free cleanser originally developed for salon use and now available directly to consumers. Its lightweight formula is built around nourishing actives that penetrate each strand from root to tip — restoring moisture balance, strengthening the hair fiber, and enhancing natural texture without residue or buildup.

Unlike harsh shampoos that strip natural oils, the Alcôve Hydrating Shampoo gently removes impurities while actively conditioning each strand, leaving hair revitalized, shiny, and frizz-free after every wash. It works beautifully on straight, wavy (2A–2C), curly (3A–3C), and coily (4A–4C) hair types and is safe for daily use.

For best results, pair with the Alcôve Hydrating Conditioner and Restructuring Mask as part of a complete hydrating routine — available together in the Alcôve Hydrating Bundle.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For AMAZING RESULTS

1. Mix and match our shampoo and conditioner to suit your needs!

•Use Daily Conditioner if you wash your hair more than 3 times per week.

•Try Volumizing Conditioner for flat hair.

•Opt for Violet Conditioner to neutralize yellow tones.

 

2. Use the Restructuring Mask at least once a week to repair your hair.  

 

3. For added hydration, double wash the scalp to remove buildup and cleanse both the scalp and hair thoroughly

In FULL TRANSPARENCY...

WATER (EAU), SODIUM LAURYL SULFOACETATE, SODIUM C14-16 OLEFIN SULFONATE, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL BETAINE, GLYCERIN, PHENOXYETHANOL, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, DISODIUM 2-SULFOLAURATE, PEG-150 DISTEARATE, LAURETH-4, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SILICONE QUATERNIUM-16, SODIUM BENZOATE, C10-16 OLEFIN, UNDECETH-11, BENZYL SALICYLATE, CITRIC ACID, TETRASODIUM EDTA, BUTYLOCTANOL, UNDECETH-5, LINALOOL, BENZOIC ACID, FORMIC ACID, ACETIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, CANNABIS SATIVA SEED OIL, EXT. VIOLET 2 (CI 60730), ISOPROPYL ALCOHOL, PEG-50 SHEA BUTTER, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, MANGIFERA INDICA (MANGO) FRUIT EXTRACT, POTASSIUM SORBATE, DISODIUM EDTA

No Fluff
Real Results

PSSST... Key Secrets

Primrose oil

Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp.

Mango extract

Offers anti-aging benefits for the hair, while also providing antioxidant and anti-inflammatory effects for the scalp.

Argan  oil

Argan Oil is a powerhouse for your hair! It deeply nourishes and moisturizes both your hair and scalp, leaving them feeling soft, hydrated, and beautifully shiny.

WHY PROS RECOMMEND IT !

This product will definitely quench your hair thirst and leave it feeling super soft

Stephanie Goguen @sgoguenhair

RESULT
PRODUCT USED
Have questions?
We’re happy to answer!

Yes, Alcove Hair Hydrating Shampoo is a gentle and sulfate-free product that cleanses hair without stripping of its natural oils or causing color to fade prematurely. 

Absolutely! Alcove Hair Hydrating Shampoo is versatile and effective for all hair types—curly, fine, colored, dry, natural, wavy, or black hair. Each variant is optimized to cater to the unique hydration needs of these different hair types.

Alcôve Lightweight Hydrating Shampoo is designed to moisturize and nourish your hair without weighing it down, making it perfect for those who seek hydration and volume. Its gentle, sulfate-free formula strengthens hair and prevents breakage while enhancing natural movement and texture. Ideal for daily use, it maintains the hair’s natural oils and promotes a healthy scalp environment.

Hydrating shampoos are designed to increase hair's moisture level, primarily through attracting and retaining water molecules. This helps improve the hair's manageability, softness, and shine.

It can be used two to four times per week.

Jasmine and Sandalwood.

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