Alcôve Summer Sale — Up to 25% Off Professional Hair Care
This summer, your best hair doesn't have to come at full price. The Alcôve Summer Sale brings up to 25% off our most-loved professional hair care products — including bestselling shampoos, conditioners, deep treatments, curl care essentials, and complete bundles. Whether you're restocking your routine, upgrading to a jumbo size, or trying something new, now is the time.
Every product on sale is made in Quebec and formulated without sulfates, parabens, or harsh stripping agents — the same professional-grade formulas trusted by salon stylists across Canada and the United States, available directly to you at the best price of the year.
Not sure where to start? The best value this sale are the bundles — complete 3-step routines for hydrating, curl, volumizing, violet, care, and styling, all discounted during the event.
Curly or wavy hair: The Curl Activator is our bestselling leave-in curl cream — lightweight, frizz-free definition for all curl types. Pair it with the Curl Leave-In Conditioner for maximum hydration, or grab the full Curl Bundle or Curl Bundle Jumbo for the complete wash-day routine.
Blonde or colour-treated hair: The Violet Conditioner neutralizes yellow and brassy tones while delivering moisture — essential after a summer of sun exposure. Shop the Violet Duo or the complete Violet Bundle for a full colour-care routine.
All hair types — summer essentials: The 10-in-1 Multitasking Mist offers UV protection, heat defense up to 400°F/205°C, and frizz control in a single spray. The Anti-Frizz Serum tames flyaways and adds shine without heaviness. Both are summer staples you'll use daily.
Frequently Asked Questions — Alcôve Summer Sale
What products are included in the Alcôve Summer Sale?
The sale includes up to 25% off a wide selection of professional hair care products: shampoos, conditioners, deep treatments, curl care, volumizing products, leave-in treatments, and complete bundles. Featured products on sale include the Hydrating Shampoo, Restructuring Mask, Curl Activator, 10-in-1 Multitasking Mist, and all of our Bundles. Travel-size minis are also included — perfect for summer holidays.
How much can I save during the Alcôve summer sale?
You can save up to 25% on selected products. The biggest savings come from the bundles — 3-step routines that are already priced below the individual product total, and further discounted during the event. For example, the Hydrating Bundle Jumbo and Curl Bundle Jumbo offer the best per-use value of any products in the sale.
What are the best hair care products to stock up on in summer?
Summer heat, UV exposure, humidity, and salt or chlorine water all increase hair stress. The best products to stock up on are: a UV leave-in treatment like the 10-in-1 Multitasking Mist; a weekly repair treatment like the Restructuring Mask; a daily smoothing finisher like the Anti-Frizz Serum; and, for blondes, the Violet Conditioner to counteract UV-driven brassiness.
How do I protect my hair from sun damage?
UV rays degrade hair proteins and accelerate colour fade. The most effective protection is a leave-in spray with UV filters, applied to damp or dry hair before going outside. The Alcôve 10-in-1 Multitasking Mist provides UV protection plus heat defense up to 400°F/205°C — a single product that covers both concerns. For colour-treated or blonde hair, the Violet Conditioner helps neutralize the brassiness caused by UV exposure.
Are Alcôve products sulfate-free?
Yes. All Alcôve shampoos — including the Hydrating Shampoo, Daily Shampoo, Volumizing Shampoo, and Violet Shampoo — are formulated without sulfates. This means they cleanse gently without stripping moisture, making them safe for colour-treated, dry, and curly hair types.
What Alcôve bundle is right for my hair type?
Each Alcôve bundle is built around a specific hair concern: the Hydrating Bundle for dry or damaged hair; the Curl Bundle for wavy and curly hair; the Volumizing Bundle for fine or flat hair; the Violet Bundle for blonde and colour-treated hair; the Care Bundle for scalp and repair focus; and the Styling Bundle for heat protection, anti-frizz, and hold. All bundles are available at a discount versus buying individually.
Is Alcôve Hair a professional brand?
Yes. Alcôve is a Canadian professional hair care brand originally developed for salons and trusted by stylists across Canada and the United States. All products are now available directly to consumers through the Alcôve online store. Learn more on our About Us page or explore customer reviews.
